Creativity is made, not generated
Procreate emphasizes human creativity over generative AI, expressing concerns about its ethical implications. The company prioritizes user privacy and aims to provide intuitive tools for artists and animators.
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Procreate emphasizes the importance of human creativity over generative AI, asserting that creativity is a product of human effort rather than a byproduct of technology. The company expresses concern that generative AI diminishes the essence of creativity and is built on unethical practices. Procreate values the privacy of its users, stating that it does not track user activity or access their artwork. The company believes that while machine learning has potential, the current trajectory of generative AI poses a moral threat to creativity. Procreate aims to provide powerful, affordable, and intuitive tools for illustration and animation, fostering a community that prioritizes human artistry over automated processes. The company positions itself as a champion of human creativity, choosing a path that may seem unconventional but is viewed as more rewarding for its users.
- Procreate prioritizes human creativity over generative AI technologies.
- The company does not track user activity or access user artwork.
- Procreate believes generative AI undermines the essence of creativity.
- The company aims to provide intuitive tools for artists and animators.
- Procreate advocates for a community focused on human artistry.
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4 commentsGenuine question though, before this generative AI boom Photoshop had features that in retrospect makes me think it was generative AI. Like removing and automatically filling a space. Was there something fundamentally different between that and what we currently have or was the technology similar just with far more guard rails and not “smart” and generative.
The two paradigm shifts aren't perfectly equatable - there's arguably more creativity to framing and developing a shot than to writing a prompt.
But likely the role of art will shift once again, like it did when the camera was invented. Back then, it removed the need for absolute depictions of reality, so artists focused more on expressive or abstract paintings.
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