August 21st, 2024

Disney claims anyone using a Twitter hashtag is agreeing to their terms (2020)

Disney's tweet for #MayThe4th faced backlash for implying ownership of user content through a legal warning. Fans criticized the lack of clear communication, prompting Disney to clarify the terms applied only to specific replies.

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Disney claims anyone using a Twitter hashtag is agreeing to their terms (2020)

Disney faced significant backlash after a tweet promoting the hashtag #MayThe4th, which is widely recognized as Star Wars Day. The company encouraged fans to share their favorite Star Wars memories using the hashtag but included a legal warning suggesting that by tweeting, users were agreeing to Disney's terms and allowing the company to use their content. This prompted confusion and mockery from fans, who criticized Disney for assuming consent without clear communication. Many users expressed their discontent, highlighting the impracticality of such a legal approach. Following the uproar, Disney clarified that the legal language applied only to specific replies to their tweet that mentioned @DisneyPlus. Legal experts noted that the popularity of the hashtag made it unlikely that all users would have seen Disney's terms, raising questions about the validity of their claim to user-generated content. Twitter's policy states that users retain ownership of their content, although they can grant permission for others to use it. The incident underscores the complexities of social media engagement and intellectual property rights in the digital age.

- Disney's #MayThe4th tweet sparked backlash over perceived ownership of user-generated content.

- The company initially included a legal warning that users agreed to terms by tweeting.

- Fans criticized Disney for assuming consent without clear communication.

- Disney later clarified that the legal terms applied only to specific replies.

- Legal experts highlighted the risks of such assumptions regarding user consent.

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By @ChrisArchitect - 6 months