BMW Overtakes Tesla in European EV Sales for First Time
In July 2024, BMW surpassed Tesla in European EV sales, while overall EV market share fell. The Dacia Sandero was the best-selling car, and SUVs dominated registrations.
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In July 2024, BMW surpassed Tesla in electric vehicle (EV) sales in Europe for the first time, marking a significant shift in the market. According to JATO Dynamics, BMW's EV registrations increased by 35% year-on-year, while Tesla experienced a 16% decline. The overall demand for electric vehicles in Europe fell, with their market share decreasing from 14.6% to 13.5%. Despite this decline, BMW's latest models, including the iX1, i4, and i5, performed well, while Tesla's Model Y and Model 3, although still leading in year-to-date sales, lost ground. The Dacia Sandero emerged as the best-selling car in July, with 22,400 units sold, followed by the Volkswagen T-Roc. The SUV segment continued to dominate, accounting for 54% of all vehicle registrations, with a notable increase in compact and small SUV registrations. The overall vehicle market in Europe saw a 2% increase in demand compared to the previous month, with significant growth in countries like Poland, Portugal, and Slovakia. However, major markets like Germany and France reported declines. The analyst Felipe Munoz noted that the increasing availability of affordable SUV models is influencing consumer preferences, while uncertainty regarding EV incentives remains a barrier to potential buyers.
- BMW overtakes Tesla in European EV sales for the first time.
- Overall EV market share in Europe decreased from 14.6% to 13.5%.
- Dacia Sandero was the best-selling car in July 2024.
- SUVs accounted for 54% of all vehicle registrations in Europe.
- Major markets like Germany and France saw declines in vehicle registrations.
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17 commentsYTD Tesla is way ahead - https://imgur.com/56eG7CN Actual Numbers - BMW registration for the month of July 2024 were up by 300~ cars.
Original Source - https://www.jato.com/resources/media-and-press-releases/bmw-... Quoting this comment -
streptomycin- Yes https://i.imgur.com/ZNv1AyD.jpg Although BMW is making some nice EVs and they are selling more than they used to, the headline is misleading.
ultrablack22 - Tesla produce a lot of for the EU in China. They have a schedule where for each quarter, months 1, 2 and 3, in Month 1, they produce cars. In Month 2 they sail them over from China. And in Month 3, they arrive and are sold.
BMW managed to overtake Tesla in the first month of Q3, barely. When Tesla really had no cars for sale.
It is good to see there are more players creating EVs that people are willing to buy.
The major qualification for headline-writer, as always, appears to be the ability to make slightly crap puns.
Tesla build quality is terrible. Their service department is overbooked, under staffed, expensive, and not set up for success. Environmental people won't want to support Elon, and right wing people who like him won't want to buy an electric car.
It's only a matter of time before established players eat Tesla's lunch.
Edit: My formulation is confusing. I meant whether folks really think that Tesla will eventually have 10x BMW's revenue.
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