A lot of new in-car tech is "not necessary," survey finds

A recent JD Power survey reveals that many new in-car technologies are perceived as unnecessary by consumers. While some features, like advanced driver assistance systems (ADAS), are appreciated for their practical benefits, others, such as automatic parking systems and additional passenger infotainment screens, are viewed as excessive and often underutilized. The survey highlights a growing concern that many technological advancements do not address real problems faced by drivers. For instance, features like facial recognition and gesture control have received negative feedback due to their complexity and potential safety issues. Conversely, AI-based innovations, such as smart climate control, have gained popularity. Kathleen Rizk from JD Power emphasizes the importance of aligning technological advancements with customer needs, suggesting that automakers should focus their research and development efforts on features that enhance user experience rather than adding unnecessary complexity. The findings indicate a potential shift in the automotive industry as manufacturers may reconsider the integration of certain technologies based on consumer feedback.

- Many new in-car technologies are seen as unnecessary by consumers.

- Advanced driver assistance systems are valued, while features like automatic parking are not widely used.

- Additional passenger screens and complex controls receive negative reviews for being excessive.

- AI-based features like smart climate control are well-received.

- Automakers are encouraged to focus on technologies that genuinely enhance user experience.