Lego plans to ditch oil in its bricks for pricier renewable plastic
Lego plans to transition to renewable and recycled materials for its bricks by 2030, driven by a 26% profit increase, while absorbing higher production costs initially to support sustainability.
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Lego has announced plans to transition from oil-based plastics to renewable and recycled materials for its iconic bricks, driven by a significant increase in profits and sales. The Danish toy manufacturer reported a 26% rise in profit to 8.1 billion Danish krone ($1.2 billion) in the first half of the year, with consumer sales growing by 14%. Despite a downturn in the global toy market, Lego's strong brand appeal has helped it outperform competitors. The company aims to replace fossil fuels in its bricks by 2030, currently testing over 600 materials to find suitable alternatives. Lego is willing to pay up to 70% more for certified renewable resin to encourage suppliers to increase production. By 2026, Lego plans to source over half of its resin through sustainable methods, up from 30% in early 2024, with a goal of using entirely renewable and recycled materials by 2032. CEO Neils Christiansen emphasized that the company will absorb the additional costs for now, as consumers are not ready to bear the price increase. The shift comes amid a market where most plastics are still derived from virgin fossil fuels, and Lego's suppliers are exploring bio-waste and recycled materials to replace traditional sources.
- Lego is shifting to renewable and recycled plastics for its bricks by 2030.
- The company reported a 26% profit increase in the first half of the year.
- Lego plans to source over half of its resin sustainably by 2026.
- The transition involves higher production costs, which Lego will absorb initially.
- The move reflects a broader trend in the toy industry towards sustainability.
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