California passes bill requiring easier data sharing opt outs

California has passed a significant bill aimed at enhancing consumer privacy by simplifying the process for opting out of data sharing and selling. The legislation mandates that internet browsers and mobile operating systems provide a straightforward mechanism for consumers to opt out of targeted advertising practices. Currently, while Californians have the legal right to request opt-outs under the California Consumer Privacy Act, existing browser tools do not facilitate this process, often requiring third-party software. The new law introduces an "opt-out preference signal" that allows users to activate a universal opt-out request with a single button. This change is expected to increase consumer participation significantly, potentially impacting businesses reliant on data monetization. The bill has passed both the Senate and the General Assembly and is awaiting the governor's approval. If enacted, it will require browsers and operating systems to implement this feature, making it easier for consumers to protect their privacy. The legislation is seen as a model for other states, with the hope that it will inspire similar measures nationwide.

- California has passed a bill to simplify data sharing opt-outs for consumers.

- The new law introduces an "opt-out preference signal" for easier data privacy management.

- Current browser tools do not adequately support consumer opt-out requests.

- The legislation could significantly impact businesses that rely on consumer data monetization.

- Other states may follow California's lead in enhancing consumer privacy protections.