Don't Let That Content Go to Waste
Dan Moore highlights the value of repurposing online content through newsletters or blogs to enhance reach and longevity. He emphasizes quality over perfection for sustainable audience engagement and knowledge sharing.
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Dan Moore emphasizes the importance of repurposing content shared in online communities and social networks to maximize its value. He notes that while participating in these platforms can enhance visibility, much of the shared wisdom is ephemeral and may not reach a wider audience over time. To combat this, he suggests creating a newsletter or blog to capture and share insights more permanently. The process involves four key steps: gathering sources of content, regularly reviewing and scouring these sources, crafting coherent stories from the gathered insights, and scheduling the publication of these newsletters. Moore encourages individuals to focus on the quality of their content rather than perfection, allowing for a sustainable and manageable approach to content creation. By following this method, experts can build an audience interested in their insights while ensuring their knowledge does not go to waste. Ultimately, this strategy fosters a lasting connection with subscribers who value the expertise shared.
- Repurposing online content can enhance its reach and longevity.
- Creating a newsletter allows for a permanent repository of insights.
- The content gathering process should include various platforms and communities.
- Regular scheduling of newsletters helps maintain audience engagement.
- Quality over perfection is key to sustainable content creation.
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5 commentsHowever from the article: "First, you need to select a theme, usually related to your professional goals, and then set up a newsletter. Examples of themes can range from database optimization to product marketing".
As a rough hewn cognitive equivalent of a Kinder Surprise, I find this on a personal level utterly impossible. I'm sure everyone has their own style of writing, but I don't start with a concept and work from there. Instead, I furiously flop my lobes around like a neurological snow globe and then calmly wait for the dendritic snow to settle. So my blog starts with an article on how to build a better IDE, then goes into the construction of an infinite wish generator, followed by a paper on the biological constraints of free will, and bla bla bla bla.
I'm aware that this makes my blog virtually immune to even the concept of a target market except perhaps for the most extreme spectrum of ADHD, but I'm resigned to it.
I think that building on an established domain is fantastic and is probably the most effective way to build a following, so I'm always curious how others manage to retain that level of focus.
Both of those seem antithetical to the free exchange of information that was the ethos of the early internet.
I also recognize the profound economic incentives that work against that free exchange of information, and I'm not offering a solution, so grain of salt and all that.
Where I have knowledge and experience, why would I care to write about it? I already have the knowledge and experience, and therefore am no longer interested in it. Writing about something that is not interesting might be something you give in to in exchange for copious sums of money, but certainly not for the sake of entertainment.
Writing is for things you don't know much about, so that the "someone said something wrong on the internet!" crowd will work tirelessly to improve your understanding.
That said, I am a little disappointed because I expected the article to be more about encouraging people to integrate social posts into a website and keeping old content available despite seo pressures to get rid of old stuff. As far as I'm concerned, I won't shut down old blogs and they still serve their niche purpose for new visitors 15 years later even if I don't add new content. I wouldn't put this much effort in a newsletter that no one new can access past sending... that seems like as much waste to me as a message in slack, except more effort was put in.
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