September 12th, 2024

AI took their jobs. Now they get paid to make it sound human

The rise of AI in copywriting has caused job losses and altered responsibilities, with many writers editing AI content for lower pay, while others adapt or fear replacement in the industry.

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AI took their jobs. Now they get paid to make it sound human

The rise of AI in the copywriting industry has led to significant job losses and a shift in the nature of work for many writers. Benjamin Miller, a former team leader at a tech company, experienced this firsthand when his team was replaced by AI-generated content. Initially, writers were tasked with editing AI outlines, but as the technology advanced, they were left with the monotonous job of refining AI-written articles. This transition has left many copywriters feeling like they are merely "cleaning up" after machines, leading to a sense of frustration and redundancy. While some writers have adapted to using AI as a tool to enhance their creativity, others, particularly those early in their careers, struggle to find work as AI takes over more tasks. The industry is witnessing a paradox where writers are employed to humanize AI content, often for lower pay, while simultaneously facing job insecurity due to AI's capabilities. The situation has sparked concerns about the future of creative professions, with some experts suggesting that collaboration between humans and AI may be the way forward. However, the fear of being replaced by AI remains prevalent, particularly among freelancers and those in entry-level positions.

- AI is increasingly replacing human copywriters, leading to job losses and a shift in responsibilities.

- Many writers are now tasked with editing AI-generated content, often for lower pay.

- The industry is experiencing a paradox where writers are employed to humanize AI while facing job insecurity.

- Some writers find AI to be a useful tool that enhances their creativity, while others struggle to adapt.

- The future of work may involve collaboration between humans and AI, despite ongoing fears of replacement.

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By @kombookcha - 8 months
"According to Cowart, many of the same freelance writing platforms that have AI detection software in place are simultaneously hiring people to edit content produced by chatbots. That means in some corners of the copywriting ecosystem, almost everything revolves around efforts to avoid the appearance of artificial intelligence.

"They're selling AI content and paying you to fix it, and at the same time they're sending you emails about how to write like a human so you don't trigger their AI detector," Cowart says. "It's so insulting." Worse, the detectors are regularly updated to keep up with ongoing changes from the companies who make AI chatbots, which means the rules about what might get your writing flagged as AI constantly shift. "It's frustrating, because there are a million ways to say the same thing in English, but which one is more human? I don't like the guessing," she says."

Infinite AI slop getting churned out and people getting paid a pittance to make it sound less like AI, in order to trick other people who are actively working to not be fed the slop. What an absurd and depressing state of affairs.

By @lkramer - 8 months
As a developer, this is kinda where I fear ending up: a glorified editor of crummy AI generated code for a pittance. At that point I'll probably check out of the industry.
By @lupire - 8 months
> He led a team of more than 60 writers and editors, publishing blog posts and articles to promote a tech company that packages and resells data on everything from real estate to used cars.

His job was to generate spam.

By @fsndz - 8 months
Great article. A bit in contrast with another report from the US that found AI did not have any impact on recruitment ? (https://www.lycee.ai/blog/ai-adoption-labor-market-ny-fed-su...) So what is the key takeaway here ?
By @vouaobrasil - 8 months
A lot of people say that AI would create new jobs™. And perhaps it will. But the resulting jobs follow a general trend of technology making new jobs: the jobs themselves are more meaningless (from a human conceptual point of view) doing things that are increasingly degrading and far away from our basic instincts. And the resulting products/services seem to be reaching the anti-ideal of "optimize people for squeezing other people dry" rather than for creating any real increase in the overall good.

Personally, I wish computer scientists as a group would have been wise enough to leave AI technology alone and never invent it.

By @cchi_co - 8 months
AI can produce text, but it still needs human intervention yet still how much time will pass before this necessity also disappears?
By @meiraleal - 8 months
We fed the big tech that is screwing us for a profit. The funniest part of it is the amount of people here in HN that still come to Google, Amazon or Apple defense as they are hoping to not be laid off.