Vice Debuts a Subscription Product and Relaunches Its Print Magazine
Vice Media has relaunched its print magazine with a subscription model, offering two tiers and aiming for 10,000 subscribers by spring 2025, shifting focus from ad revenue to reader subscriptions.
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Vice Media has relaunched its print magazine and introduced a subscription product, marking a significant shift following its bankruptcy filing in May 2023. The magazine, which has been on hiatus since 2019, will debut with a photography issue featuring emerging photographers and aims to attract 10,000 subscribers by spring 2025. The new subscription model includes two tiers: a $10 monthly plan for print and exclusive digital content, and a $4 plan for digital content only. This approach contrasts with Vice's previous strategy of distributing the magazine for free, relying on advertising revenue. The relaunch is part of a broader trend among digital publishers to reinvest in print media, emphasizing reader revenue over ad-based models. Vice Digital Publishing, a joint venture with Savage Ventures, oversees the magazine and other digital properties. The company has upgraded its technology and plans to introduce new video and text series, aiming to enhance audience engagement. Despite the challenges of monetizing print, Vice is optimistic about its new direction, which seeks to blend its historical roots with innovative content offerings.
- Vice Media has relaunched its print magazine and introduced a subscription model.
- The magazine will be available quarterly, starting with a photography issue.
- Two subscription tiers are offered: $10 for print and digital content, and $4 for digital content only.
- The initiative aims to attract 10,000 subscribers by spring 2025.
- The relaunch reflects a shift in focus from ad revenue to reader subscriptions in the media industry.
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