September 27th, 2024

CNN will start locking some articles behind a paywall

CNN will implement a digital subscription paywall next month, allowing limited free articles before requiring payment, aiming to boost revenue amid declining cable viewership and test customer interest.

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CNN will start locking some articles behind a paywall

CNN will implement a digital subscription paywall starting next month, as reported by The New York Times. This initiative, announced by CNN chairman Mark Thompson, aims to generate additional revenue in response to declining cable TV viewership. The paywall will feature a "metered" model, allowing readers to access a limited number of free articles before requiring payment. CNN, which is the most visited news website in the U.S. with 441.4 million monthly visits, plans to introduce an initially low-cost subscription to test customer interest. Earlier this year, CNN experimented with a "registration wall" that required users to provide their email addresses for access to certain articles. The paywall strategy was hinted at during a company restructuring that resulted in approximately 100 layoffs, with the goal of establishing a digital subscription business that could potentially generate over a billion dollars in revenue.

- CNN will introduce a paywall for some digital content starting next month.

- The paywall will allow a limited number of free articles before requiring a subscription.

- The subscription price will be initially low to gauge customer demand.

- CNN's move is part of a strategy to increase revenue amid declining cable viewership.

- The company previously tested a registration wall requiring email addresses for article access.

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By @bn-l - 4 months
That is quite confident.