How did bookshops suddenly become cool?

A recent survey by the Booksellers Association reveals a notable trend among younger generations, particularly Gen Z and millennials, who are increasingly favoring physical bookshops over online retailers and AI recommendations. The survey indicates that 49% of Gen Z and 56% of millennials prefer purchasing books based on in-person recommendations from booksellers, compared to lower percentages among older generations. Many young readers express a desire for the unique atmosphere of bookstores, where they can browse leisurely and engage with knowledgeable staff. The rise of social media platforms like BookTok has also contributed to this trend, as users share their experiences in bookshops, although some report feeling overwhelmed by algorithm-driven recommendations. Bookshops are becoming social spaces where readers can attend author events and purchase signed editions, fostering a sense of community. This shift is partly attributed to changing social habits post-COVID, with many young people opting for book-related outings over nightlife. Overall, the appeal of physical bookstores lies in the personal connections formed with booksellers and the community atmosphere they provide.

- Younger generations prefer in-person book recommendations over online algorithms.

- Bookshops are seen as social spaces and community hubs.

- The popularity of BookTok has romanticized physical bookshops.

- Post-COVID, young people are spending more on books instead of nightlife.

- Personal connections with booksellers enhance the shopping experience.