November 18th, 2024

Bluesky's success is a rejection of big tech's operating system

Bluesky, co-founded by Jack Dorsey, has gained 15 million users, attracting those from Musk's X. It emphasizes user experience, offering a reverse chronological feed and "starter packs" for engagement.

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Bluesky's success is a rejection of big tech's operating system

Bluesky, a decentralized social network co-founded by Jack Dorsey, has recently gained significant traction, reaching 15 million users and topping the App Store charts. This surge is largely attributed to users migrating from Musk's X (formerly Twitter), seeking a platform that prioritizes user experience over ad-driven content and algorithmic manipulation. Bluesky distinguishes itself by offering a reverse chronological feed, customizable user experiences, and a commitment to not penalizing links, which contrasts sharply with the practices of larger tech platforms. The introduction of "starter packs" has also facilitated user engagement by helping newcomers connect with established users. Despite its rapid growth, Bluesky faces challenges in maintaining its user-friendly ethos amid pressures from investors and the broader tech landscape. Observers note that while Bluesky is not a direct replacement for Twitter, it fosters a healthier environment for social interaction and content sharing. The platform's success is seen as a hopeful alternative to the increasingly hostile user experiences on major social media sites, raising questions about its potential future directions and governance.

- Bluesky has reached 15 million users, largely due to migration from Musk's X.

- The platform emphasizes user experience, offering a reverse chronological feed and no link throttling.

- "Starter packs" help new users connect with established members, enhancing engagement.

- Bluesky's growth raises concerns about maintaining its user-friendly approach amid investor pressures.

- The platform is viewed as a hopeful alternative to the toxic environments of larger social media networks.

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