Meta loses ground to Bluesky as users abandon Elon Musk's X
Meta's Threads app is losing users to Bluesky, which has grown 300% to 3.5 million daily users. Threads struggles with user engagement and political content, while Bluesky faces sustainability challenges.
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Meta's Threads app is losing users to the emerging social media platform Bluesky, which has seen a significant increase in daily users since the recent U.S. elections. Bluesky's user base surged nearly 300% to 3.5 million daily users, while Threads, which previously had a larger user base, now only has 1.5 times more users than Bluesky. This shift is attributed to a growing discontent with Elon Musk's X, particularly among academics, journalists, and left-leaning politicians. Meta's decision to reduce the visibility of political content on its platforms has been interpreted as an attempt to avoid partisan conflicts, which contrasts with X's more lenient content moderation under Musk. In response to Bluesky's growth, Meta has introduced new features to Threads, including custom feeds, to enhance user engagement. However, experts suggest that Threads has struggled to effectively cater to users seeking real-time political content, which has contributed to its declining popularity. Bluesky, initially funded by Twitter, has been described as a natural alternative for those disillusioned with X, although it faces challenges such as outages and the need for a sustainable business model.
- Meta's Threads is losing users to Bluesky, which has seen a 300% increase in daily users.
- Threads previously had a larger user base but now only has 1.5 times more users than Bluesky.
- Meta's reduction of political content visibility is seen as a strategy to avoid partisan conflicts.
- Bluesky is viewed as a natural alternative for users dissatisfied with X's content moderation.
- Both platforms face challenges in maintaining user engagement and developing sustainable business models.
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4 commentsIt is a land grab like everywhere else.
The crypto people have already shown up, and the solopreneurs are chiming in as well.
Hopefully Bluesky’s algorithm can make the experience significantly different that people stick around.
Instagram launched a recent thing where they allowed people to reset their profile history and clean the slate.
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Bluesky is gaining traction as users leave X, particularly progressives in the UK. However, it faces criticism for fostering echo chambers, raising concerns about the viability of inclusive digital discourse.
With Bluesky, the social media echo chamber is back in vogue
Bluesky is attracting users dissatisfied with X's divisive environment, especially among progressives, leading to concerns about echo chambers and a significant decline in X's active user base.
Bluesky gains 1.2M in 2 days, 12M total after X disables blocking
X's new blocking feature allows blocked users to see public posts, causing backlash. Bluesky gained 1.2 million users in two days, reaching 12 million total, while Meta's Threads also sees growth.
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