Apple Tends to Do Right by Apps It Acquires

Apple has a history of successfully managing the apps it acquires, often integrating their features into its ecosystem while maintaining the standalone applications for users. The acquisition of Shazam in 2018 exemplifies this approach, as Apple integrated its capabilities into Siri while still supporting the app across platforms. Current uncertainty surrounds the future of Pixelmator and Photomator following their acquisition announcement, with speculation about whether Apple will continue to support them as standalone apps or integrate their technology into existing services. Historically, Apple has tended to keep acquired apps operational, as seen with Logic and Beats, or incorporate their technology into system-level features, as with Siri and Dark Sky. Unlike some competitors, Apple has not been known to acquire apps solely to eliminate competition. The potential for Pixelmator to become an Apple-branded professional tool is strong, given its capabilities, while the future of Photomator remains less certain. Overall, Apple’s track record suggests a commitment to enhancing user experience through its acquisitions rather than diminishing it.

- Apple generally maintains acquired apps while integrating their features into its ecosystem.

- The future of Pixelmator and Photomator is uncertain following their acquisition.

- Apple has a history of successful app acquisitions, such as Shazam and Beats.

- Unlike some companies, Apple does not typically acquire apps to eliminate competition.

- Pixelmator is likely to be positioned as a professional tool under Apple branding.