October 23rd, 2024

Apple is 'concerned' about AI turning real photos into 'fantasy'

Apple is concerned about AI's impact on photography authenticity. The upcoming iOS 18.1 will introduce a limited "Clean Up" tool, ensuring modified images are clearly labeled to promote transparency.

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Apple is 'concerned' about AI turning real photos into 'fantasy'

Apple is expressing concerns about the implications of artificial intelligence (AI) on photography, particularly regarding the potential for AI to alter real images into misleading representations. In a recent interview, Apple software chief Craig Federighi highlighted the company's commitment to maintaining photo authenticity while introducing new AI-powered editing tools. The upcoming iOS 18.1 will feature a "Clean Up" tool that allows users to remove objects from photos, but Federighi noted that this tool is intentionally limited compared to more advanced options from competitors like Google and Samsung. He emphasized the importance of preserving the integrity of photographs, stating that the company debated the ethics of enabling such editing capabilities. Apple aims to ensure that any modified images are clearly labeled as altered, embedding metadata to indicate changes. This approach aligns with broader industry efforts, such as Adobe's Content Authenticity Initiative, which seeks to help users differentiate between genuine and manipulated images. Federighi's comments reflect a growing concern about the erosion of trust in photographic content due to the rise of generative AI technologies that can easily create convincing fakes.

- Apple is cautious about AI's impact on the authenticity of photography.

- The new "Clean Up" feature in iOS 18.1 allows limited object removal from images.

- Apple aims to preserve photo integrity and has debated the ethics of editing tools.

- Modified images will be tagged to indicate alterations, promoting transparency.

- The initiative aligns with industry efforts to combat misinformation in digital media.

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By @emptiestplace - 3 months
Metadata ... I suspect steganography is being employed here as well, but will they tell us?
By @karmakaze - 3 months
They'd already crossed that bridge with this[0].

[0] https://www.theverge.com/2023/12/2/23985299/iphone-bridal-ph...

By @mensetmanusman - 3 months
We should invent a new word for a photo used as a seed for LLM based art.

Removing a water bottle is closer to a photo on this gradient, replacing the desk with a glass table is more on the art side.

Maybe a word like phender, or phart?

By @xg15 - 3 months
> “Do we want to make it easy to remove that water bottle, or that mic? Because that water bottle was there when you took the photo,”

I'm actually more concerned about the amount of hubris apparent in that conversation - and about the ease with which they discuss making certain actions deliberately more difficult, just because they have an opinion about them.

Maybe they need a reminder that they manufacture tools - which their users employ to put their intentions into reality.

I don't really want to have a philosophical debate with my microwave whether or not heating this particular fast food item is really a good for my health, for the environment and for society in general when I just want something for lunch.

In contrast, they seem to see themselves as policymakers who want to decide what kind of intentions their users should have in the first place.

By @hulitu - 3 months
> Apple is 'concerned' about AI turning real photos into 'fantasy'

I heard that their camera does the same.

By @cchance - 3 months
Cool so hold back their model... while the rest of the world releases a new model every 24 hours lol, cats out of the bag