November 27th, 2024

The Rise of Bluesky

Bluesky is gaining popularity as a user-friendly alternative to Twitter, offering chronological feeds and features like "Starter Packs," attracting users, especially in the scientific community, though sustainability remains uncertain.

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The Rise of Bluesky

Bluesky, a social media platform, is gaining traction as an alternative to Twitter (now X) by offering a user-friendly experience reminiscent of early Twitter. Unlike platforms that rely heavily on algorithmic feeds to maximize engagement, Bluesky and similar services like Mastodon provide a chronological timeline based on user curation. This shift is partly due to recent geopolitical events, such as X's temporary ban in Brazil, and the introduction of features like "Starter Packs," which allow users to curate and share collections of accounts based on specific topics. This has facilitated user growth and engagement, with Bluesky surpassing Threads in U.S. user activity as of November 2024. The scientific community, in particular, is looking to Bluesky as a potential successor to Twitter for sharing research and discussions, especially as algorithmic changes on X have hindered link sharing. While the platform is experiencing a surge in users, further observation is needed to confirm the sustainability of this trend.

- Bluesky is emerging as a user-friendly alternative to Twitter, mimicking its early interface.

- The platform allows for chronological feeds, reducing reliance on algorithmic content selection.

- Recent geopolitical events and new features like "Starter Packs" have contributed to Bluesky's user growth.

- The scientific community is increasingly viewing Bluesky as a viable platform for research discussions.

- Continued observation is necessary to determine if the current user migration to Bluesky is sustainable.

Link Icon 10 comments
By @pohl - 3 months
This was a great little article. Very fair summary of the situation.

After the demise of Twitter, I first tried Post.news — which had great branding but failed to get the everything-is-a-tweet model right (comments were 2nd class citizens to posts).

Then I moved to Mastodon, which I enjoy. Mastodon’s biggest issue is the enormous UX hurdle to pick an instance before even signing up, though. That and the lack of a unified view (mentioned in the article) will probably keep it niche. Also lack of quote-tweeting, a deliberate choice.

BlueSky is the first truly worthy successor. It’s better than Twitter in its prime, before it went algorithmic. It allows quote-tweeting but gives the quoted party control over the scenarios that Mastodon was trying to prevent by avoiding the feature entirely.

By @IAmNotACellist - 3 months
It's so user-friendly that you get banned for sharing any remotely controversial opinion. Just like the good old days of Twitter!

Twitter/X is actually a balanced discourse site now. CNN even admitted that the party affiliation of its users went from majority-left (65/31) to split down the middle, 48/47. https://x.com/ScottJenningsKY/status/1861445812175147353

By @oDot - 3 months
Every time there's a Bluesky or ATProto post I comment with how I think their killer feature is video.

Their smart use of domains makes it so that their equivalent of "channel" can be an actual website, that will offer you recommendations when you watch videos on it exactly like YT, except you control the algorithm.

Users will get much better choice and experience over the already excellent YouTube, but most importantly the creators will be able to express themselves however they wish. They will rent hosting from a provider, shows ads from an Adsense-like service, and actually own both their content _and_ their subscriber list.

I've been wanting to build it, but I'm always deterred by how ATProto is still tightly linked to Bluesky itself.

By @ChrisArchitect - 3 months
Getting tired of these samey sort of 'look what a revolution Bluesky is' posts. Yes, it's doing well. A boom. A recent boom. But I also anecdotally am not seeing huge swathes of engagement or migration depending on niche. It was like that when the whole Mastodon exodus happened a few years ago also - both in the numerous excitement posts, and the niche-specific migration. Let's just see where it goes. The thoughtpieces are endless and lack any real insight or substantive data.
By @autoexecbat - 3 months
All that really matters is: where do the advertisers choose to put their dollars
By @rglover - 3 months
I switched to Bluesky yesterday due to the bots/zero engagement on X.

It's basically become yelling into the void. Started out in 2007 and it was great for finding people and getting interest in your projects, but now, I just get a bunch of spam bot follows and on an account with 3,600+ followers, only 30-40 views at most per post (w/ no engagement).

By @boringg - 3 months
Bluesky wont happen no matter how hard they push right now. Its not offering anything fundamentally different. It will pull from X but will stay niche.