November 28th, 2024

Hetzner cuts traffic from 20 TB –> 1..5 TB on US VPSs

Significant changes to Cloud server and Load balancer tariffs will take effect from December 1, 2024, with increased prices and reduced included traffic, aiming for a fairer pricing structure.

Hetzner cuts traffic from 20 TB –> 1..5 TB on US VPSs

The email outlines significant changes to the tariff structure for Cloud servers (CCX and CPX lines) and Load balancers at US locations in Ashburn and Hillsboro, effective from December 1, 2024. New pricing will apply to newly created Cloud servers and to existing servers that are switched to a different tariff using the “Rescale” function. For existing servers and Load balancers, the new prices will take effect on February 1, 2025. The changes include increased prices and reduced amounts of included traffic for various products. For example, the price for CPX11 will rise from €3.85 to €4.49, with included traffic decreasing from 20 TB to 1 TB. The price for traffic overage will remain unchanged. The rationale behind these changes is to create a fairer pricing structure based on local conditions in Europe, Singapore, and the USA, ensuring that customers pay for the resources they actually use, rather than subsidizing those who use more resources.

- New pricing for Cloud servers and Load balancers starts December 1, 2024, for new creations and February 1, 2025, for existing services.

- Prices for most Cloud server products will increase, while included traffic will decrease.

- The price for traffic overage remains unchanged.

- The changes aim to create a fairer pricing structure based on local conditions.

- Customers will now pay according to their actual resource usage.

Link Icon 102 comments
By @themgt - 3 months
As a Hetzner bandwidth enjoyer affected by this, this is why (HN cough) multi-cloud/dedi k3s is great, because if you get rug pulled you just migrate to another provider with better prices.

That said, $1/TB for bandwidth overage seems pretty fair. I empathize with the complaining but if the new price is such a ripoff everyone should be recommending what cloud VM provider they're migrating to for a better deal.

By @bhouston - 3 months
> Until this change, customers who have used fewer resources have covered the costs, in a way, for other customers who have used much more resources. We want to make things more balanced.

I may know one of the culprits -- whom I will leave unnamed here. But the company, who is fairly popular, built out their own CDN via putting a bunch of nginx caching proxies on various Hetzner servers around the world. It apparently was really cheap and very effective. Given that they were bootstrapped and this was prior to Cloudflare really being that popular, it was a great strategy. This was true like 8 years ago, so maybe it has changed in the meantime.

By @dpeckett - 3 months
This is typical of Hetzner, if a product SKU is losing money they very quickly make changes, even going as far as to discontinue the product entirely (eg. GPU servers). They definitely don't seem to be a fan of loss leaders.

I'm guessing somehow the traffic usage patterns of their USA customers was very different to their EU counterparts, or the cost of expanding network capacity was a lot higher than anticipated.

It's a bit of a shock for sure but it seems this model is a big part of how they can maintain their slim margins.

By @sigio - 3 months
Traffic over-usage is $1 per TB, so this is still quite fair, only in singapore is traffic really expensive at $8/TB.
By @jpalomaki - 3 months
Am I calculating right that 20TB per month means around ~60Mbits per second for 24/7? Not a network expert, but it is hard to see how this could be sustainable for less than €5/month.

Sounds a bit like the usual case where company is able to give a generous offering because most customers utilize just a small portion of it. Maybe with the attention they have been getting, they have attracted more bandwidth hungry customers.

By @shubhamjain - 3 months
Possible theory why they did it: To my understanding, you don't pay for traffic, you pay for network capacity. Maybe US instances aren't getting the uptake they had hoped for, and they are looking lower some costs by reducing their network capacity (they are a very German company and care a lot about efficiency).

Hetzner is very cheap and still profitable because classic "economy of scale" and vertical integration. They own, build, and operate all their data centers. This comment goes into more details[1], but it's possible this doesn't really work out in a foreign location like US.

[1]: https://forumweb.hosting/13663-why-are-hetzners-dedicated-ho...

By @ptero - 3 months
This seems to be a huge PR blunder. As a single data point, I have to say that my first reaction is illogical.

I have two hetzner shared instances and I am royally pissed by the 20x reduction in traffic allowance. It is also irrelevant to me: over the last 12 months I never exceeded 1TB. My unhappiness on the traffic reduction is purely of a "what if I start using more" type. For which two rational answers is "well you can explore alternatives then" and "d'oh, your average is way under 100GB, it's not going over 1TB". But I still started looking at alternatives.

My feeling is that the reduction is aimed at a small group, but upsets a much larger set of customers who now will start looking for alternatives. Which indicates a typical marketing screwup. My 2c.

By @atomic128 - 3 months
As a customer of Linode, I feel like I'm getting a lot, maybe too much, for the money I pay.

For $5 per month, I have a CPU running continuously near 100% utilization, training and retraining L1/L2/L3-CPU-cache-resident transformers, looking for patterns in futures and options markets.

This kind of extreme resource utilization is becoming more common, and these businesses have to adapt to stay profitable.

I expect Linode to change the price on me, eventually.

By @danielovichdk - 3 months
While all the guesswork ? They explain clearly why this is happening. And it seems fair.

"With the new tariff structure, we want to make conditions for our customers around the world as fair as possible. To do that, we will calculate our prices based on local conditions in Europe, Singapore, and the USA. Until this change, customers who have used fewer resources have covered the costs, in a way, for other customers who have used much more resources. We want to make things more balanced. The new prices will give our customers the best possible price for the resources they use."

By @sundarurfriend - 3 months
This thread is where I'm learning that American English uses tariff mainly for import tariffs. Here in India, the most common usage of it is to talk about telecom tariffs - mainly mobile, sometimes broadband. So it didn't even occur to me when reading the question that it might have anything to do with import tariffs, until I read some comments that misunderstood it that way.
By @tchbnl - 3 months
>Until this change, customers who have used fewer resources have covered the costs, in a way, for other customers who have used much more resources.

So... raising the prices for everybody instead?

By @lordofgibbons - 3 months
I created an account with Hetzner earlier this year, and confirmed my Credit Card with them, but a few second later, they auto-suspended my account before I could log in.

I emailed support, and they bluntly told me to create a new account and this time use real information... Needless to say, I bought compute elsewhere.

I don't know how they're still in business.

By @czhu12 - 3 months
What are some examples of applications people are running that:

1. Require 20TB of bandwidth / month

2. That bandwidth can't be shielded by Cloudflare and others?

Is it like... real time video streaming? Gaming servers? I can't imagine a web app getting anywhere close to that.

I run a mid sized NFT art creation website that generates both images and GIF's (https://mintables.club) and with over 100000 users at peak, it only needed about 1.5TB of bandwidth.

By @not_your_vase - 3 months
Ahh, yes, the good old "here, you purchased X amount of things for $Z. But don't dare to use everything you paid for, or we double the price"
By @fabian2k - 3 months
Is traffic generally much more expensive in the US than in Germany? This seems to be a US-only change and I'm wondering a bit about the reasoning here and whether to expect this to also change in other regions.
By @qwertox - 3 months
> for other customers who have used much more resources

So, "Pi mal Daumen"* this means that US customers have a bandwidth consumption which almost an order of magnitude higher than that of European and Singaporean customers?

I wonder what it consists of.

* π x thumb = ballpark figure

By @mark_l_watson - 3 months
I have been a fan of Hetzner for many years. $1/terabyte overage charges seems reasonable.

I live in Arizona, but have always rented Hetzner servers or VPNs in Germany. I imagine the service is much the same using servers in the USA?

By @glzone1 - 3 months
When has AWS done something like this?

LB11 going from 20TB to 1TB for the same price is wild if you’d built a business on this platform.

By @CalRobert - 3 months
Bit annoying that the word tariff differs between the continents. Was thinking it related to possible trade tariffs
By @Slartie - 3 months
Did they finally realize how AWS/Azure/Gcloud actually generate their exorbitant profit margins?
By @machinekob - 3 months
So it seems that trying to compete with duopoly isn't working.

Can we assume it is cause there is only few big corporations dominating internet infrastructure in US compared to EU with tons of medium sized and even small business that do it?

I would love some good read about US infrastructure, especially why costs are so high compared to EU?

By @getcrunk - 3 months
Good for them! Continue to be profitable and competitive so I can keep using them 20 years from now when they still decimate big cloud at 100x pricing or big cloud value add layer companies at 200x pricing
By @dietr1ch - 3 months
Weird, one would expect that in anything related to technology either prices go down, or performance goes up over time.
By @Havoc - 3 months
The old allowance always struck me as unusually generous tbh
By @christophilus - 3 months
I think OVH has a more logical bandwidth policy. They give you a certain Mbps cap, and that’s that. I haven’t used them personally, though, so can’t vouch for the experience. I’m curious to hear from folks who have used both providers.
By @QuadmasterXLII - 3 months
It sounds like I can just move my bandwidth hungry servers to europe and eat the latency penalty- is that a correct read?
By @trollied - 3 months
They recently changed to bill by the hour. Not hard to destroy and reprovision once you're near the traffic limit.

Massive loophole.

By @dmazin - 3 months
Oof, that reduction in bandwidth is huge.

Am I correct that this only applies to outgoing WAN traffic? Incoming/internal is still free?

By @WolfOliver - 3 months
"Until this change, customers who have used fewer resources have covered the costs, in a way, for other customers who have used much more resources." ... This argument does not make sense. I use very few resources but have to pay more.
By @hoechst - 3 months
I personally use 0TB per month across 6 CPX21 servers (I know I’m over-provisioned; that’s not the point).

Kinds of is the point tho, you're hogging resources you don't actually need (not talking about traffic here ..).

People probably spam-provisioned cheap CPX boxes to get cheap bandwidth.

Also, complaining about a "large 27.52% price increase" is kind of absurd when the absolute value of the increase is just under 2€.

By @andrewcamel - 3 months
Are tariffs already in place or is this just a thinly-veiled scapegoat for haircutting traffic allocation by 95%? To a customer, it certainly feels like a bait and switch to sell a subscription product and once customers are embedded materially change the economic trade.
By @dzonga - 3 months
I think this is fair. All their competitors have crazy pricing for bandwidth, so why should be they be generous ?
By @fusl - 3 months
Their email makes sense, except it doesn't. As someone who considers themselves a low traffic usage customer, running hundreds of Hetzner Cloud servers - each averaging less than 10GB of data transfer, with only a few servers reaching the previously included 50-60TB/month - I’m now facing an overall increase in costs.

Not only are the per-server prices higher, but the drastic cut in included bandwidth (without a corresponding option for bandwidth pooling) means I'll be paying significantly more despite my usage being well within "low traffic" by their standards. It’s frustrating that Hetzner never introduced a bandwidth pooling option for customers where it would make sense, especially in scenarios like mine where usage is highly imbalanced across servers.

At this point, Vultr and Linode are starting to make a lot more sense, even with their more expensive traffic pricing, since both providers offer traffic pooling. This feature would have significantly softened the blow of Hetzner's pricing changes, but instead, they’re pushing costs onto loyal customers who don’t fit neatly into their new model.

By @elpocko - 3 months
In the second example charging 28% more for 90% less traffic, starting in 3 days. That's straight up illegal in some parts of the world, but apparently not in the US?
By @imperialdrive - 3 months
Those are some steeeep drops. I'm curious how they settled upon such numbers.
By @cjaackie - 3 months
It’s kind of not the brightest to both raise prices and reduce services at the same time, who’s in charge over there? Maybe I’m missing something ?
By @ilrwbwrkhv - 3 months
Yes this hit me. We use a ton of traffic. Any alternatives? Although the pricing isn't too bad even with the increase, nice to have backups.
By @hipadev23 - 3 months
Good. Maybe they can stop null routing traffic to paid customer accounts because their abuse detection false-positives constantly.
By @machinekob - 3 months
So it seems that trying to compete with duopoly isn't working. Can we assume it is cause there is only few big corporations dominating internet infrastructure in US compared to EU with tons of medium sized and even small business that do it? I would love some good read about US infrastructure, especially why costs are so high compared to EU?
By @mobeigi - 3 months
To be fair their pre-change allowances were insanely generous.
By @shrubble - 3 months
My take on this is that there’s a price increase on power consumption and Hetzner decided to bump the prices now; perhaps they are facing a power price increase in January 2025. Do Ashburn or Hillsboro publish their power prices and have they increased in the past year?
By @pietz - 3 months
A lot less bandwidth and higher prices with less than a week until it goes live. That's insane.
By @crest - 3 months
I would like to know more about their bandwidth costs to learn if:

  * they have to pay that much more for (outbound) traffic in the US
  * miscalculated their US expansion and are trying to recoup
  * they think customers will only bitch, but stay anyways
By @TekMol - 3 months
Does Hetzner provide a way to limit how much traffic a cloud server can use?

I'm always afraid to use paid services to host my hobby projects, because what happens when some malicious or stupid actor with huge bandwith hotlinks an image from my site or downloads it in a loop?

What would be perfect would be a way to set an upper limit of say 100 TB per month after which the cloud server does not accept outbound traffic anymore and I get an email.

Or is the network speed already enough of a protection? Their site says it is a 1GB connection. That should limit the traffic to 300TB per month? If so, that would also be fine with me.

By @tribby - 3 months
hetzner is really known for its german bandwidth prices, a change in the US is fairly insignificant IMO. for most applications you could just put a free CDN in front of the cheaper german service to reach the US
By @not_your_vase - 3 months
This is pretty steep... their website still seems to list the old included traffic and price (though okay, I guess they still have 3 days to update). Is there a more official link, or was it distributed through email?
By @thisiscrazy2k - 3 months
I know it's a very simple question but what is the cost of bandwidth? I appreciate that a server is a machine with parts that degrade. I also appreciate that lines need to be laid for the most part and there is a need for a return on digging up the streets to lay cable.

So is bandwidth going to the cable?

I am asking that because I never quite understood 3g/4g/5g costs. In my youth it was $0.10US for a text message. Now in my country, no one would pay to send a standard text. It's free even on PAYG.

I'd imagine there is similarity?

By @koolba - 3 months
Is the traffic pricing per instance or aggregated?

So would having multiple servers but one going over the 1 TB limit cause an overage, or do they look at the total across all servers?

By @danpalmer - 3 months
The bandwidth reductions look like they bring the US in line with Singapore, i.e. typically 20TB of bandwidth in the EU and 1TB in Singapore, US moving from 20 to 1.

I wonder if their cost base has changed significantly. Singapore having just 1TB included makes sense because in Singapore traffic is charged differently and costs a huge amount for all companies. I wonder if the colo provider for Hetzner in the US has screwed them over in some way.

By @recursivegirth - 3 months
Hetzner has never really competed well in the US market and I often find Lightsail, OVH, and Digital Ocean cover my hosting needs pretty well.

For what it is worth, I have also have used 2nd-hand resellers like SoYouStart (OVH). You get what you pay for, but ballin on a budget is totally possible.

Back in the day I used 1&1, I wonder how they are faring these days. I am sure there are dozens of other viable providers, you just need to shop around.

By @conartist6 - 3 months
Wow. You literally cannot pay them 10 times the price to give you that much bandwidth now. If you were using 20TB they just don't want you as a customer anymore
By @urda - 3 months
This feels like a bait-and-switch, especially after taking the time to learn Hetzner and start telling my peers about Hetzner. I understand that pricing structures need to update, but good god existing users should have been kept as-is going forward.

This behavior, and the cute little "cancel anytime!" has made me pause suggesting Hetzner in my circles as I re-evaluate their company.

By @dark-star - 3 months
I wonder what's so special about Ashburn and Hillsboro... Did the local ISPs suddenly increase the prices or what?
By @heraldgeezer - 3 months
>Until this change, customers who have used fewer resources have covered the costs, in a way, for other customers who have used much more resources. We want to make things more balanced.

Isent this how every ISP works?

You and all your neighbors can subscribe to 1Gigabit because they don't anticipate everyone maxxing out the bandwidth at once?

By @j45 - 3 months
For anyone regularly above the new 1TB limits, or using close to 20TB already on these services - what kinds of use cases are these?

If it was a basic, or private CDN, for example, the lag time might be pretty negligible to stream out of EU for the extra bandwidth.

By @evantbyrne - 3 months
Is this a signal of a larger pivot in their business model towards targeting a higher-cost US enterprise market? A lot of brands have successfully transitioned to selling the same goods at luxury prices recently-maybe a webhost with a decent enough reputation can do the same.
By @usernamed7 - 3 months
I went from being a big fan of hetzner to being pretty angry because of this change and how it was communicated.

The price change is one thing, the MASSIVE change in traffic you get for it is another. Together, they suck. to go from 20Tb to 1Tb feels like a massive bait-and-switch.

By @gigatexal - 3 months
I never thought the 20TB of bandwidth was going to last forever. I guess here we are.
By @repple - 3 months
I wonder what proportion of traffic is AI model weights being served. They are huge files, lots of mostly duplicated + fine tuned versions, lots of interest to download the latest and greatest, lots of ML aficionados grabbing them.
By @jgalt212 - 3 months
As a Hetzner client, any price rise is disappointing. We are compute-heavy, not egress-heavy, user so will be largely unaffected by these changes, but I'm still a yuge Hetzner fan.
By @steve1977 - 3 months
At least from that link, they are not talking about bandwidth, but included traffic.
By @quickslowdown - 3 months
I finally gave in to all the word of mouth marketing and moved to Hetzner about a month ago.

Fuck.

By @switch007 - 3 months
Nobody likes price rises but many companies are doing it due to disappointing year end financials and needing some positive news for next year.

IMO 2025 will a big year for being forced to run lean (no DevOps teams trying to emulate Google, ditching pointless microservices architecture, reducing JavaScript churn etc) and having to be agile in responding to vendor price changes. And of course CTOs desperately thinking AI will reduce the wage bill with no impact

By @TZubiri - 3 months
This has nothing to do with Hetzner. It's because of the US tariffs.

"I’ve been a big fan of Hetzner. Unfortunately they’ve made a feeble attempt to dress this change up in the name of “fairness”."

Hetzner is a company know for it's precise pricing structure. An increase in prices would be correlated to an increase in costs, and in fact the next paragraph Hetzner writes:

"With the new tariff structure, we want to make conditions for our customers around the world as fair as possible "

Bottom line, the US imposes tariffs, this increases the prices of imported products, of which Hertzner is one, (Servers from Europe)

How can you write an entire article to complain about a price increase and not see that it was actually your country that increased the price.

By @indulona - 3 months
charging for bandwidth is theft in the first place. pure scam. sure, companies that built the infrastructure had to get heir money back, but that was in the past. they are now just milking their position where very few companies in the whole world can compete. not even patents are exclusive for ever. yet these companies treat their cables like they are a goose laying golden eggs now and for ever. this is one thing where governments should step in.
By @consumer451 - 3 months
Is anyone old enough to remember 1and1? Similar arc?
By @nh2 - 3 months
What their announcement does not cover is whether or not the 1 EUR/TB price above the free quota will still be active in the US.
By @mythz - 3 months
Was also disappointed after receiving this update today, price increases across the board and gone are the days of generous 20TB free traffic which we've been enjoying for over a decade. Our Hetzner VMs now limited to 1-3TB free traffic, feels like the end of an era.
By @apitman - 3 months
I would love to see a VPS with transparent upstream costs so we have some idea of what's fair.
By @DataDaemon - 3 months
Inflation, the real inflation is 10%
By @johnisgood - 3 months
I thought of giving a recommendation here but I fear that they would raise the prices too... :|
By @TomK32 - 3 months
Doesn't bother me with those measly 50GB my mail server is using in a month...
By @UltraSane - 3 months
I would think an auction system would be the best system to price bandwidth.
By @bilekas - 3 months
> Until this change, customers who have used fewer resources have covered the costs, in a way, for other customers who have used much more resources.

That is utter nonsense. If the customers who are 'covering the costs' have a problem, they can move? Yet even still they are charging those SAME customers who now actually receive less resources, even if they were using them or not.

By @solax - 3 months
Their claim that "low usage customers subsidize high usage ones" is particularly disingenuous - if that were truly the issue, they'd offer better rates to low-bandwidth users rather than implementing blanket increases and severe bandwidth reductions across the board.

What's most troubling isn't even the price hike itself, but the 3-day notice period. For those of us running auto-scaling infrastructure, this is essentially immediate - new instances will pull from the new pricing tier right away, even if existing instances have until February. This kind of abrupt change makes it hard to trust them for production workloads.

By @isoprophlex - 3 months
I run a dedicated server with them that does about 1 TB inbound / 50 GB outbound daily.

If they start fucking people over on the dedicated servers as well, this product is basically dead because I can't find anywhere else that allows me to do this at the current price point...

Unless of course I slap a box under my desk and hook it up to my fiber internet.

By @nottorp - 3 months
So, do bandwidth limited (instead of traffic metering limited) VPSes still exist?

I mean, to pull numbers out of ass, instead of $5 for 1.5 Tb of metered traffic on a 10 Gbps pipe, the $5 pays for 10 mpbs without metering.

I know protecting the client from extra unforeseen charges isn't predatory enough, but maybe some offerings like that still exist.

By @spl757 - 3 months
If you are procrastinator, Hetzner is not for you.
By @pixard - 3 months
Just got this via email. Well that's great, just as I moved a high bandwidth client to them a couple months ago. I love the "if you don't like it feel free to cancel" in the email also. SMH.
By @ouEight12 - 3 months
> customers who have used fewer resources have covered the costs, in a way, for other customers who have used much more resources

Literally the business model of every "shared resource service model" on the planet. Hetzner's entire business model is built on this... them acting like they're shocked to discover this is... disingenuous at best.

By @AlchemistCamp - 3 months
It's now more expensive for bandwidth than Digital Ocean, completely destroying what was its value proposition previously.
By @betimsl - 3 months
I don't know why people praise Hetzner. They're not as good.
By @musha68k - 3 months
Unity moment.
By @lincon127 - 3 months
Checks out
By @Alifatisk - 3 months
That’s a bit harsh but probably for understandable reasons, I wonder if DHHs shoutout to Hetzner in his last demo had an effect.
By @rmbyrro - 3 months
Oh shit, did some VC or PrivEquity buy Hetzner? Will we have HWS soon?...
By @nature556 - 3 months
lol, it's wierd
By @JSDevOps - 3 months
Used Linode for years. Brilliant service. Not sure how the Akamai takeover will pan out.

Anyone else looking to migrate. https://www.serverhunter.com/

By @johnisgood - 3 months
By @beefnugs - 3 months
They specifically mention tarifs, maybe its political. Can't expect that kind of thing to get thrown around without international response.
By @anacrolix - 3 months
Hetzner suck. So do Vultr (OVH?). People learn about the bad things cloud providers do but still go crawling back