Journalists flock to Bluesky as X becomes increasingly 'toxic'
Journalists are migrating to Bluesky for its positive environment and higher engagement rates, experiencing better visibility for their work and increased traffic compared to X and other platforms.
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Journalists are increasingly migrating to Bluesky, a social media platform that offers a more positive environment compared to X (formerly Twitter), which has been criticized for becoming "toxic" under Elon Musk's ownership. Many journalists report higher engagement rates on Bluesky, with some experiencing up to 20 times more interaction on identical posts compared to X. The platform has attracted a diverse user base, including marginalized communities, and is seen as a refuge from the hate speech and harassment that have proliferated on X. Journalists have noted that Bluesky does not suppress links, allowing for better visibility of their work. This shift has led to increased traffic to news websites from Bluesky, surpassing that from competitors like Threads. Users appreciate the platform's welcoming atmosphere, which contrasts sharply with the negativity on X. As a result, many journalists are finding success in building their audiences and engaging with readers on Bluesky, leading to a more fruitful and less stressful experience in sharing their work.
- Journalists are leaving X for Bluesky due to a more positive environment.
- Engagement rates on Bluesky are significantly higher than on X.
- Bluesky does not suppress links, enhancing visibility for journalists.
- The platform has attracted a diverse user base, including marginalized communities.
- Many users report increased traffic to their work from Bluesky compared to other platforms.
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With Bluesky, the social media echo chamber is back in vogue
Bluesky is gaining traction as users leave X, particularly progressives in the UK. However, it faces criticism for fostering echo chambers, raising concerns about the viability of inclusive digital discourse.
With Bluesky, the social media echo chamber is back in vogue
Bluesky is attracting users dissatisfied with X's divisive environment, especially among progressives, leading to concerns about echo chambers and a significant decline in X's active user base.
'A place of joy': why scientists are joining the rush to Bluesky
Bluesky's user base has surged to nearly 21 million, attracting scientists with better content control and moderation than X. Its popular Science feed faces concerns over spam and bots amid rapid growth.
The Engagement Is Better on Bluesky
Bluesky is outperforming Threads and X in user engagement, driving significant traffic to major publishers and increasing conversions to paid subscriptions, particularly within the open-source web development community.
Guardian audience editor says Bluesky delivering more traffic than X
Bluesky has surpassed X in referral traffic for some publishers, including The Guardian and The Boston Globe, and converts users to paying subscribers more effectively, appealing to news publishers.