December 16th, 2024

Opinion: Perplexity offers several advantages over Google as a search engine

Perplexity is emerging as a competitor to Google, offering a better search experience. Google's ad strategy has degraded search quality, while AI technologies challenge its traditional model.

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Opinion: Perplexity offers several advantages over Google as a search engine

Perplexity is emerging as a strong competitor to Google in the search engine market, offering a more user-friendly and effective search experience. Over the years, Google has seen a decline in its advertising dominance, dropping from 34.7% in 2017 to an estimated 28.8% in 2024, as competitors like Amazon and TikTok gain traction. This decline has led Google to increase the number of ads in its search results, which has negatively impacted the quality of the information presented. Critics argue that Google's focus on monetization has resulted in a degraded search experience, with many users struggling to find relevant information. In contrast, Perplexity provides a cleaner interface, allowing users to ask questions in natural language and receive answers along with verifiable sources. This feature enhances the accuracy of the information and allows users to fact-check responses easily. While Google still holds a significant market share, the rise of AI technologies, particularly with the introduction of ChatGPT, poses a threat to its traditional search model. If Google fails to adapt and improve its search capabilities, it risks losing its position in the market, similar to the decline of other once-dominant platforms.

- Perplexity is gaining popularity as a more effective search engine compared to Google.

- Google's advertising strategy has led to a decline in user experience and search result quality.

- Perplexity offers natural language queries and provides sources for its answers, enhancing user trust.

- The rise of AI technologies is challenging Google's traditional search model.

- Google must adapt to maintain its market position or risk decline.

Link Icon 17 comments
By @garciansmith - 5 months
Google has certainly gone downhill, but after trying to use Perplexity a couple months ago after a friend espoused how great it was, I quickly gave up on it. I was mostly using it to figure out specific technical terms related to architecture. Google was feeding me so much SEO'ed crap from random construction companies that just repeated the same stuff.

At first Perplexity seemed great, even providing links to the the sources it was drawing its answers from. But after the fifth or so time of not finding the terms it was claiming as real in any of its cited sources, I gave up. And the sources it was citing weren't even particularly good, just the same ones Google was surfacing.

Since everything could just be a hallucination, I was wasting even more time using it than Google. And even when Perplexity isn't hallucinating, I still can't just how trustworthy its sources are without clicking on them, which is another huge problem with searches like that. The context the information is presented in matters as much as the information itself.

By @crystal_revenge - 5 months
I've switched to using Claude for most of my "queries" that are not me searching for a particular document and virtually all of my coding questions. It's very good when you have a question about a broader topic that you want to be able to ask lots of specific questions about.

The experience really reminds me of when Google original appeared on the scene in the early 2000s. It was the first time on the web that you could easily find anything and the first search engine that didn't feel overrun by spam.

There have been many topics I've wanted to understand better that essentially require a dive into multiple wikipedia pages. Claude makes wandering around that graph unnecessary and really accelerates the learning/exploration process.

It also allows queries that were previously impossible, for example "tell me if this movie has a happy ending but otherwise don't give me any spoilers".

Initially I wasn't sure I would personally ever use LLMs as an alternative to search, but as I've learned to treat them differently than a standard search engine I find for many cases there's no reason to return to the ever decaying mess that is Google in it's current form.

By @samuell - 5 months
I've came to use Brave search [1] lately, and find it is super convenient with the auto-AI-based answers based on the top search results (or at the click of a button if it isn't triggered automatically), combined with the no-frills design (once a hallmark of Google(!)).

The ability to ask various questions right from the browser location bar without login is convenient and a surprisingly big deal IMO.

[1] https://search.brave.com/

By @jeffbee - 5 months
It's insanely bad. I asked Perplexity: "What are some places named after Alexander Hamilton?" It's answers: Fort Hamilton, Ohio (technically correct, except this is now known as simply Hamilton, not Fort Hamilton); Hamilton, Ontaria; Hamilton, NZ; Hamilton, NSW. None of those last three are correct.

I asked Google the same question and it has the Wikipedia page "List of things named after Alexander Hamilton" as the top organic result, with nothing ranked above it (ads included). It also offered an AI summary that isn't totally, flagrantly incorrect, listing Hamilton Place, Hamilton Hall, and Hamilton Heights in New York.

People who write these articles about search quality are blinded by some unstated ideology.

By @tokai - 5 months
AI chatbots as search interfaces will only exacerbate the current issues with google search. What I personally need is a search engine that actually returns me the documents containing my search term and respects the search operators I provide.
By @bramhaag - 5 months
Wow, this looks awful. The cited sources are questionable at best, and on my first attempt it's already hallucinating. How can you trust something like this?

Also, how do I get it to return documents? I searched for 'RFC 793' with the intend to read the actual RFC. Instead, the chat bot summarized it for me (which is pointless) and doesn't even use the actual RFC as a source?

Since this is a "Google bad" thread, I feel obligated to mention Kagi which I've been using for nearly a year and it has significantly improved my search experience (better search quality, great customizability).

By @dingnuts - 5 months
Stop using generative AI as a search engine[0]

0: https://www.theverge.com/2024/12/5/24313222/chatgpt-pardon-b...

By @kunwon1 - 5 months
Looks like Perplexity includes sponsored results at the bottom of your searches, and my UBO isn't blocking them. They seem to be fairly unobtrusive, though, and they are labeled as such. For now, at least.
By @bambax - 5 months
If I had a dollar every time someone on the Internet announced Google's demise I would be very happy.

Also, to think that AI-enabled search will deliver us from ads is naive. SEO firms talk and pitch about AI constantly, either to push brands inside chat responses, or, yes, to taint public datasets with pointless articles whose only purpose is to do product placement.

I very much doubt Google is about to go down; but if it does go down, we will miss it.

By @gonzalohm - 5 months
In my opinion, the mistake that a lot of companies are making with search is that most times I'm not looking for an answer. I'm looking for a document that contains an answer.

I don't want AI generated crap. I want the document, I will take care of jumping and reading the relevant section.

I like Kagi overall but I think they are investing too much on AI instead of improving their infrastructure (lately it takes a few seconds to get results)

By @tikkun - 5 months
I used to think Perplexity was terrible, then I fixed my settings and I love it.

Key settings to adjust:

* Always use "Pro mode" searches

* Set the model to 3.5 sonnet in settings

Once you do those two things, you'll have a good time and after a week you'll dread going back to google.

By @marban - 5 months
Is this an advertorial?
By @mukunda_johnson - 5 months
Are people getting paid to promote Kagi in here too? Like, you have to log in to use it. Already that makes it worse than Google.
By @vouaobrasil - 5 months
How can any search engine be good now that Google has given us a world of SEO spam through their advertising business?
By @jmyeet - 5 months
This is just an opinion piece with little justification that does a pretty good job of undermining the clickbait-y title with the very first sentence:

> Opinion Perplexity offers several advantages over Google as a search engine, making it a compelling alternative for many.

Second, this whole "Google sucks" narrative is (IMHO) completely manufactured by those pushing another product or those with clickbait-y titles to opinion pieces. Or it's just self-delusion by people who want it to be true because they're contrarian or don't like Google for whatever reason (justified or not).

We've been hearing this for years about DDG at this point.

Chatbots are nowhere near ready to replace the utility of Google. It's not even close. Even things like auto complete as you type are incredibly useful. Googling a place will usually give you a map link for the place in addition to other links.

And chatbots can be confidently wrong about things in a way Google really isn't. Google can lead you to links with wrong information but that's not usually the same thing. There's something to be said for the "authority" concept in Google search ranking.

The only reliable takeaway from this is that we will continue to predict the death of Google, just as we have been for at least 15 years [1].

[1]: https://technologizer.com/2009/05/19/a-brief-history-of-goog...

By @jimbob45 - 5 months
TL;DR: https://www.perplexity.ai and it's not better