Meta envisages social media filled with AI-generated users

Meta Platforms is planning to integrate AI-generated users into its social media platforms to enhance engagement among its 3 billion users. The company is rolling out various AI tools, including one that allows users to create AI characters on Instagram and Facebook. These AI personas will have profiles and the ability to generate and share content, similar to human accounts. Meta's vice-president of product for generative AI, Connor Hayes, emphasized the goal of making interactions with AI more social and entertaining. The initiative follows a trend among social media companies to adopt generative AI technologies to attract younger audiences. Other platforms, like Snapchat and TikTok, are also implementing AI tools for content creation and advertising. However, experts caution that AI-generated content could lead to misinformation and low-quality material, potentially undermining user trust and the value of human creators. To mitigate these risks, Meta has established guidelines requiring clear labeling of AI-generated content. Despite the potential for creative innovation, concerns remain about the emotional and experiential limitations of AI personas compared to human creators.

- Meta is introducing AI-generated users to enhance engagement on its platforms.

- The initiative aims to attract younger audiences and compete with other social media companies.

- Experts warn of risks associated with AI-generated content, including misinformation and low-quality material.

- Meta has implemented guidelines for labeling AI-generated content to address these concerns.

- The move reflects a broader trend in the tech industry towards integrating generative AI technologies.