Instagram announces a blatant CapCut clone
Instagram has introduced a new video editing app called Edits, set to launch on March 13, 2025, featuring creative tools and performance insights, aiming to compete with CapCut.
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Instagram has announced a new video editing app called Edits, designed to compete with CapCut, a popular video editing tool that is currently offline due to a federal ban on TikTok. Instagram head Adam Mosseri described Edits as a comprehensive suite of creative tools, featuring a dedicated inspiration tab, a high-quality camera, and various editing functionalities, including green screens and video overlays. The app will also provide users with insights into video performance, including engagement metrics and a live insights dashboard. Mosseri emphasized that Edits has been in development for several months and aims to offer a broader range of creative tools compared to CapCut, although he noted it may appeal to a smaller audience. The app is available for preorder on the iOS App Store and is set to launch on March 13, 2025. This announcement appears to be a strategic move by Meta to position Edits as a viable alternative in the wake of uncertainties surrounding TikTok and its associated applications.
- Instagram's new app, Edits, aims to rival CapCut.
- Edits will include a variety of creative tools and performance insights.
- The app is available for preorder and launches on March 13, 2025.
- Mosseri claims Edits will differ significantly from CapCut.
- The announcement comes amid ongoing issues with TikTok's availability.
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