February 26th, 2025

Y Combinator deletes posts after a startup's demo goes viral

Optifye.ai's demo video, showcasing AI surveillance of factory workers, faced backlash, prompting Y Combinator to delete it. The incident highlights concerns over workplace monitoring and ongoing investment in such technologies.

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Y Combinator deletes posts after a startup's demo goes viral

A demo video from Optifye.ai, a startup in Y Combinator's current cohort, went viral and sparked significant backlash on social media, leading Y Combinator to delete the posts featuring the video. The demo showcased Optifye's AI-powered software designed to monitor factory workers' performance in real-time using security cameras. In the video, co-founder Kushal Mohta portrayed a factory boss confronting a low-performing worker, which drew criticism for its portrayal of workplace surveillance. Critics labeled the software as promoting "sweatshops-as-a-service," while some defended it, arguing that similar technologies are already in use in factories worldwide. The incident highlights growing concerns about the use of AI in workplace monitoring, with a Pew poll indicating that most Americans oppose such practices. Despite the backlash, investment in worker-monitoring technologies continues, as evidenced by other companies in the space securing funding. Y Combinator and Optifye.ai did not respond to requests for comment regarding the incident.

- Optifye.ai's demo video faced backlash for promoting workplace surveillance.

- Y Combinator deleted the video from its social media platforms after criticism.

- The incident reflects broader concerns about AI's role in monitoring workers.

- Despite public opposition, investment in surveillance technologies remains strong.

- The controversy underscores the tension between technological advancement and ethical considerations in the workplace.

Link Icon 40 comments
By @dang - about 1 month
Recent and related:

'Hey Number 17 ' - https://news.ycombinator.com/item?id=43175023 - Feb 2025 (122 comments)

Tell HN: Y Combinator backing AI company to abuse factory workers - https://news.ycombinator.com/item?id=43170850 - Feb 2025 (160 comments)

By @duxup - about 1 month
Nothing about YC seems to imply they care about worker conditions…

Not saying I support this product, the demo is some horrific soulless behavior, but I’m not surprised either.

By @theobeers - about 1 month
Watching that video made me wonder whether I should even feel comfortable visiting HN.
By @LarsAlereon - about 1 month
What even is the the point of VC vetting if companies like this make it through?
By @phonon - about 1 month
Even "Taylorism" wasn't this bad...it at least tried to analyze conditions that were constraining worker productivity. This just measures output and manages by pressure and belittlement.
By @blindriver - about 1 month
These guys spent a lot of effort making a really great implementation of sweatshop software. These two privileged kids really thought it was a great idea and honestly didn't think there was anything wrong about this at all. Objectively they did a great job from a technological perspective.

The fact it didn't cross their minds that maybe this is a bad idea to release in the US really shows the cultural difference between the West and other countries like India. There are plenty of things wrong with the US but blatant treating of lesser-privileged people like animals is something that isn't well tolerated here.

By @windex - about 1 month
AI enforced slavery. I remember reading a short story where workers get instructions from an AI constantly after starting out as work assistance. Don't remember the details.
By @kazinator - about 1 month
Why not call it Panoptify.

(In reference to https://en.m.wikipedia.org/wiki/Panopticon )

By @laidoffamazon - about 1 month
Aside from the mildly disturbing tone of the video, I thought it was amusing/interesting that both of them were born into families that owned factories and got into Duke. What a world of people that get into YC.
By @odo1242 - about 1 month
Not gonna lie the tone of that product pitch sounded straight out of a certain mobile game ad.

What do you mean you’ve been working all day? I've got over 500 million power in “Rise of Kingdoms” and

By @booleanbetrayal - about 1 month
My win-win-ism: "Helping employees meet their full potential!"
By @WD-42 - about 1 month
I really hope that this was just a crappy mockup that the founders didn't spend any actual time on.

Because if it is a fully fledged product, I'm not sure what that says about the many people at YC and elsewhere that gave it a pass. Seriously wtf material.

By @NoRagrets - about 1 month
It’s not a cultural thing. It happens here too. Someone created something like this to track strawberry pickers and their ‘productivity’.

Remember they are not even paid minimum wage by the hour. They are paid by how many punnets they pick. And this founder thought it was a great idea.

American Ag is more exploitative than any third world/developing country because the really desperate work here. It is sorely in need of automation.

Nobody wants to actually invest in Ag automation..not really…there is a lot of BS floating but everything grown locally and on our shelves relies on low paid manual labour.

I wish.. so very much..that Americans see how their food is grown.

By @prododev - about 1 month
Anyone who would fund or build this is, in my mind, taxonomically evil. Maybe not irretrievably so, but YC would need to do a lot of work in my mind to not be "that form that believes the panopticon and dehumanization is good."

This isn't just run of the mill capitalism bad, this is truly exceptionally vile and staining.

By @georgemcbay - about 1 month
2025 tech industry try not to be the bad guys in a dystopian Sci-Fi story

Challenge: Impossible

By @mikhael - about 1 month
so, we don't yet have AI good enough to do real work, but we do have AI good enough to punish people for not doing work.
By @xyzal - about 1 month
We need an alternative platform
By @insane_dreamer - about 1 month
Will likely be bought by Amazon. Looks like a good fit for their warehouse work "culture".
By @sitkack - about 1 month
This is why it is no longer safe to make the most dangerous satire.

Life imitates art, https://theyesmen.org/project/finland

By @xp84 - about 1 month
It is interesting to me that people seem to believe that were it not for this software, no one would ever complain at workers who are, or who are though to be, slacking. As though that concept was invented by the software.

In reality this sounds to me like a play to eliminate the manager jobs, not to materially change working conditions for the rank and file, who are monitored for output one way or another, even in Western countries. Nobody employs workers unconditionally and for life.

By @mirawelner - about 1 month
If you are going to be funding boss spyware at least have the guts to face the backlash
By @ChrisArchitect - about 1 month
By @Gud - about 1 month
Holy shit, this is pure evil.

”Optifye says it’s building software to help factory owners know who’s working — and who isn’t — in “real-time” thanks to AI-powered security cameras it places on assembly lines, according to its YC profile.”

By @mzajc - about 1 month
"At long last, we have created the Torment Nexus from the classic sci-fi novel Don't Create The Torment Nexus"
By @_Algernon_ - about 1 month
The Luddites were right. We need to learn from them to stop these kinds of practices in the cradle.
By @walrus01 - about 1 month
the lashings will continue until morale improves
By @xyst - about 1 month
A startup looking to act as the equivalent of overseers on a plantation in 19th century is very representative of the American neoliberal shithole we live in.
By @megaloblasto - about 1 month
A truly disgusting display by everyone involved. Only a sad, sorry person would ever consider using technology like this.
By @lwansbrough - about 1 month
Did someone at YC watch this and think "wow, I'm in!"? lol.
By @ncr100 - about 1 month
This kind of naive focus on technology is dehumanizing.

What are Universities doing to curb this?

By @poulpy123 - about 1 month
That's absolutely insane
By @wendyshu - about 1 month
I'm confused, what's so bad about measuring worker productivity?
By @tptacek - about 1 month
I wouldn't be surprised if the startup asked YC to pull the Launch after the backlash, and I would be surprised if HN was resistant to doing that. Unlike most of what runs on HN, Launch HNs (and YC company job posts) are purely a benefit for YC companies.

I wouldn't bring this particular product to market. But I think people have weird ideas about the level of intentionality that exists inside of YC with respect to its portfolio companies.

Relative to an ordinary VC fund, YC admits absurd numbers of companies every year (always has!). It deliberately admits companies that are nothing but pairs of impressive founders and an idea. Those teams get some office hours advice from some subset of YC partners, but are left alone to build their companies --- YC takes a small amount of equity, nothing resembling control. By the time Demo Day or "Launch HN" happens, many of those companies are working on totally different things from their applications.

I don't really understand why anyone would expect YC to keep a durable record of a Launch post that was working against the startup that put it together. They're not a journalism outlet, and it looks like journalism did just fine keeping a record of what happened here.

By @tonyhart7 - about 1 month
this is just surveillance with python machine learning noo??

seems like bad business since the endgame was full automation robot factory

By @tgsovlerkhgsel - about 1 month
I'm very glad to live in a country where something like this would be considered blatantly illegal.