Apple is first company charged with violating EU's DMA rules
Apple is the first company charged under the EU's Digital Markets Act for App Store policies hindering competition. Investigations focus on fees, alternative app stores, and compliance changes. EU aims to prevent anti-competitive practices.
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Apple has become the first company charged with violating the EU's Digital Markets Act (DMA) rules. The European Commission found that Apple's App Store "steering" policies breach the DMA by hindering competition. Additionally, regulators are investigating Apple's support for alternative iOS app stores in Europe, focusing on the core technology fee charged to developers. Apple has made changes to comply with the DMA but still faces scrutiny. The company could be fined up to 10% of its annual global revenue for noncompliance. The investigation also includes Apple's core technology fee, rules for third-party app stores, and sideloading. Apple attributes delays in rolling out iOS 18 features in Europe to regulatory uncertainties related to the DMA. This case follows a previous €1.84 billion fine imposed on Apple by the EU for anti-steering practices in the App Store. The European Commission aims to ensure Apple does not impede developers and consumers seeking alternatives to the App Store.
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