June 25th, 2024

"One of the most original expositions": The Vienna Poster Exhibition in 1888

The Vienna Poster Exhibition in 1888 showcased over a thousand posters worldwide, attracting many visitors. Organized to support a Vienna library, it sparked discussions on visual communication's role and left a lasting impact.

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"One of the most original expositions": The Vienna Poster Exhibition in 1888

The Vienna Poster Exhibition in 1888, known as the “Internationale Placat-Ausstellung,” was a groundbreaking event showcasing over a thousand posters and advertisements from around the world. Held for only twelve days in April, the exhibition attracted a significant number of visitors and was praised by newspapers as one of the most original expositions of its time. Organized by Alexander von Dorn and Wilhelm von Schwarz-Senborn, the exhibition aimed to educate the public and support a public library in Vienna. The event featured posters from various countries, with a focus on England and the USA, and sparked theoretical discussions on the role of posters as a medium of visual communication. The exhibition highlighted innovative printing techniques and artistic designs, with Viennese architect Rudolf Feldscharek overseeing the display. Despite the lack of recognition in specialist literature, the Vienna Poster Exhibition of 1888 left a lasting impact on the world of visual communication and advertising.

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