Mac shipments grew 6% year-on-year, outperforming the PC market
Mac shipments outpaced global PC market growth at 6%, securing Apple the fourth position with 5.5 million units shipped and a 9% market share. Apple's growth is expected to continue with the upcoming Apple Intelligence launch. Microsoft's Windows 11 release and Copilot+ PCs with ARM processors are set to drive further market expansion. Apple's transition to Apple Intelligence across all Apple Silicon Macs, including older models, may attract Intel Mac users.
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Mac shipments grew by 6% year-on-year, surpassing the global PC market's 3.4% growth in the second quarter. Market intelligence firm Canalys reported that Apple secured the fourth position in the market, shipping 5.5 million units and capturing a 9% market share, reflecting a 6% increase from the previous year. Apple's growth is expected to continue with the introduction of Apple Intelligence later in the year. Microsoft is anticipated to drive further growth in the PC market due to the discontinuation of Windows 10, prompting many users to upgrade to Windows 11. Additionally, the launch of Copilot+ PCs powered by ARM processors will boost demand for new machines. Apple's transition to Apple Intelligence on all Apple Silicon Macs, including older models like the M1, may entice Intel Mac users to make the switch. The quarter also saw the introduction of the first Copilot+ PCs with Snapdragon processors and Apple's AI strategy with the Apple Intelligence suite of features for Mac.
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3 commentsMy Mac, although it is within Apple’s authoritarian walled garden, respects my privacy, has top notch build quality, really long battery life, and feels worth the premium by a long shot.
Still, I wish a consumer friendly long battery life Linux laptop were an option. Yes technologists can adapt. But it’s not yet there for everyone else. Debugging basic issues like sound or graphics or WiFi is tedious. And problems with standby or short battery are a nonstarter in 2024.
I would have preferred them install Linux or a BSD, but I do not want to hold their hands forever. So I said buy a MAC, windows 11 is very bad. And a few did. So new sales for Apple.
I do not know how Apple is with privacy, but they cannot be anywhere near as bad as Microsoft.
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