The Northeast Indian YouTubers challenging cultural stereotypes through mukbang

Creators from tribes in northeast India are challenging cultural stereotypes through mukbang videos on YouTube. Mukbang, originating from South Korea, features individuals eating large amounts of food on camera. These creators aim to showcase their diverse cuisine, including unconventional ingredients like grasshoppers and snails, to break stereotypes that have isolated them from the rest of India. The videos serve as a platform for asserting their identities and educating viewers about their unique food culture. Despite facing challenges such as poor connectivity and trolling, these creators continue to produce content that highlights their culinary heritage. Through mukbang, they emphasize the connection between tribal communities, their land, and natural resources, promoting an understanding of their indigenous identities. By sharing their traditional dishes and cooking methods, these YouTubers are not only challenging stereotypes but also celebrating their cultural heritage and gaining recognition within their communities.