July 12th, 2024

EU warns X it may face fines for 'deceptive' blue-tick system

The European Commission warns Elon Musk's platform, X, of potential fines for deceptive blue-tick system violating Digital Services Act. Breaches include misleading users, data restrictions, and inadequate advertising. Commission investigates further.

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EU warns X it may face fines for 'deceptive' blue-tick system

The European Commission has warned Elon Musk's platform, X, that it could face significant fines for its blue-tick system, which regulators deem deceptive and in violation of the Digital Services Act. The preliminary findings suggest that X did not comply with the regulations, potentially leading to fines of up to 6% of its global turnover. The EU highlighted three areas where X breached the act, including deceiving users with blue ticks, restricting access to public data for researchers, and maintaining an inadequate advertising library. The EU Commissioner for Internal Market, Thierry Breton, emphasized that blue ticks, once a symbol of reliability, are now seen as deceptive on X. The commission is still investigating whether X has failed to address illegal content and disinformation on its platform. This marks the first preliminary findings against a company under the DSA, with similar proceedings initiated against TikTok and Meta. X's introduction of paid blue ticks as part of a premium subscription service has been criticized for being exploited by malicious actors to deceive users. Musk's platform faces the possibility of fines and required changes pending confirmation of the preliminary findings.

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By @dotnet00 - 5 months
The argument about blue ticks being deceptive seems dumb as a reason for a fine, they had always been a popularity/insider contacts game, now they're available to anyone willing to tie their account to a credit card. Nothing about them back when X was still called Twitter made people with checkmarks more trustworthy.

It was pretty common to run into checkmarks who were actually literal nobodies, and it was common for popular content creators who do not show their face or real name to not be able to get it despite suffering from impersonators, especially for creators who were not based in the West.

By @sunaookami - 5 months
So will Meta face the same? You can also pay for a blue checkmark there: https://about.meta.com/technologies/meta-verified/
By @nullc - 5 months
The irony is that it was the pre-musk system that was deceptive. Previously bluechecks where given out capriciously at the whim of staff, including to people with no particular merit other than that they paid substantial bribes.

Now its just a publicly documented feature denoting people who have paid accounts. One could debate if the opaque and graft laden former system was more or less useful on the whole (on account of the inappropriate awards due to corrupting being relatively rare), but I think there isn't a serious argument that the current system is deceptive or that the former system wasn't deceptive.

In that light, I think it's difficult to not view this action as retaliation for removal of a feature which granted the EU a more substantial platform for spreading their own influence materials than they'd otherwise have, which they have absolutely no legal basis to demand, and where any such mandate would violate X's free speech rights.

By @TrnsltLife - 5 months
Blue ticks weren't previously ways to "signal an account's reliability". They were a way to deceive people into thinking the account was realiable, while in fact it was a signal that the account was a vetted source of approved propaganda, the party line, the official narrative.
By @preisschild - 5 months
Finally.

Its insane that all of a sudden everyone that pays a bit money can have a "verified" checkmark, while claiming to be someone else.

By @wtcactus - 5 months
The same EU that doesn’t allow any public agencies to collect statistical data that goes against their narrative in social sensitive areas, is now threatening to fine a private company because they don’t provide them access to their engagement and advertisement data.

The hypocrisy.

By @RcouF1uZ4gsC - 5 months
This seems like the EU is really overstepping.

Yes, the EU does have a right to decide how they do business in their borders.

However, the American people also have a right to re-evaluate their level of friendship and support for a government that is constantly abusing American companies.