July 15th, 2024

Tech, Crunched: How the go-to site for startup news lost its way

TechCrunch, founded in 2005, shifted from reviewing startups to mainstream tech news. Ownership changes and controversies led to a decline in reputation and relevance, causing VCs and founders to seek news elsewhere.

Read original articleLink Icon
Tech, Crunched: How the go-to site for startup news lost its way

TechCrunch, once a powerhouse for startup news, has faced a tumultuous journey from its inception in 2005 by Michael Arrington and Keith Teare. Initially focusing on Web 2.0, the site gained influence by reviewing emerging web services and startups. Over time, TechCrunch's editorial direction shifted, leading to a decline in its once-dominant position in the industry. The site's evolution saw a move towards more mainstream tech coverage, neglecting smaller startups outside of Silicon Valley. Corporate ownership changes, including AOL and Yahoo, further impacted TechCrunch's editorial strategy and content quality. Recent controversies, such as editorial disputes and layoffs of key staff, have contributed to a decline in the site's reputation and relevance within the startup community. As TechCrunch struggles to adapt to changing industry dynamics and maintain its audience, many VCs and startup founders have shifted their attention away from the site, signaling a significant loss of value for businesses once reliant on its coverage.

Link Icon 17 comments
By @julianeon - 9 months
This article makes a great point towards the end that I'll repeat here:

There should be another TC-like site reporting on startups now. Specifically there should be a news site about startups that has some critical distance from those startups - at least enough that it doesn't directly financially benefit from my perception of the companies that it's reporting on.

Example, by analogy: I'm interested in news about Microsoft, Apple, Amazon, Google, Meta. But I don't want to read their PR releases. I want someone to do some filtering on that, because there's too much filler there for me to review it daily.

This seems to be a really hard thing to do right! There's a balance in the reporting that it takes a lot of intelligence and finesse to do right, which is why it seems media co's can't do it forever.

One issue is that it can be too adversarial and too clickbait-y. That is a problem.

But the other issue - and this is the problem afflicting the solutions that I've seen - is the opposite. Too far in the pocket of the companies it's reporting on, and friendly to the point of sleepiness, like sitting in on all-hands you're not being paid to attend. A news site that might as well be called "our venture fund and why the companies we invest in are awesome" isn't it.

I don't think there's a site filling this void right now. TC did a decent job at it, for a while, but there should be a new contender.

By @mudil - 9 months
Speaking as an MD, as someone who founded a medical technology blog in 2004, and closed it this year.

Not only TC collapsed but the whole blogosphere collapsed. The independent journalism has collapsed.

When Google and others take your content, crawl your site, store your data, use it and resuse it to serve targeted ads on memes, the journalism becomes a useless pursuit without salary. Google destroyed the internet.

It's a tragedy for whole society.

By @marban - 9 months
You could say that about any tech blog of that era—RRW, Mashable, GigaOm, etc. The point is that tech has thankfully grown up, and they lost it to Bloomberg, NYT, FT, et al.
By @karaterobot - 9 months
> But in the end, TC is no longer relevant... Here’s the saddest thing: it should be. Startups haven’t gone away. Any media startup could essentially recreate Arrington’s model and start selling little ads while profiling startups. Fun can be had poking holes in Valley blowhards, and there could be reams of content to be had by telling people how to be successful in startup land. But TC won’t do that anymore.

The author seems nostalgic for the good old days, when TechCrunch was a real news outlet that spoke truth to power, and so on. I guess I only ever remember it as a blog that was close enough to Silicon Valley to act as a hype lever, multiplying the force of hype for the latest Silicon Valley horseshit by broadcasting it to the world. The article confirms that was at least part of what they did, but I guess he believes they also did some good things. I wasn't ever a regular reader, and may have that wrong.

By @renewiltord - 9 months
They still have a lot of market power. To get placed in them you need to go through a marketer with contacts and that costs quite a bit of money. They publish all this junk stuff but it's just to get more eyeballs. Centralization of this stuff means that these gatekeepers become more valuable. A real pity.
By @nuz - 9 months
I'd like to continue on the narrative here but the truth is kind of that tech itself hasn't really had much exciting things to report on in the ~2017 to now period. If I were in their shoes I'd probably switch reporting to anti tech as well.
By @swyx - 9 months
DEI / MEI culture war aside:

> After years of corporate ownership, culminating in Yahoo’s sale to private equity firm Apollo, TC has become a milquetoast site focused on big raises specially placed by expensive PR people and random tech news that has been neutered into pablum. The current editorial structure, controlled by one or two old-guard TCers and a lot of older editors hired by editor Connie Loizos.

sad to realize that this is exactly what i was feeling about TC in the last 3-4 years. is it salvageable?

By @ilamont - 9 months
Legend has it that at one point an irate German entrepreneur spit on Mike at an event, leading us all to have a profound distrust of humanity.

This wasn't a legend. Arrington talked or wrote about it, I can't remember where. Maybe in one of his essays explaining why he was going to Hawaii to take a months-long break. He said he was at a conference and someone came up to him and spit in his face, and then walked away without saying a word. As I recall, he regarded the incident as a turning point that prompted soul-searching about what he was doing.

Traffic was paramount and ad sales were vital, so niche startup posts, posts that everyone once read but were now read by the company, lost their value. Over time, the value of a traditional TC story waned.

Nearly every newsroom has struggled with this for more than 15 years. The only media orgs that have been able to escape or partially escape the black hole of clickbait are by massive scale/subscriber counts (NYT, FT) or those funded by sales at some other profitable branch of the company, such as Bloomberg (terminals).

By @PeterCorless - 9 months
If there was one thing the article was missing, it was to differentiate the power of something data-driven like Crunchbase versus the articular content of TechCrunch.
By @jrhizor - 9 months
It looks like Michael Arrington agrees https://x.com/arrington/status/1812902866899902857
By @znq - 9 months
Curious, what are good alternatives to what TC used to be?
By @wallflower - 9 months
Wow! Techmeme is still around!

https://techmeme.com/

By @BenoitP - 9 months
Ah the good old days of Michael Arrington. TC was my gateway drug to silicon valley produced news, including HN.

He had the habits of pulling stunts like showing up at meetings he wasn't invited to. And the ways of a savant lawyer at extracting information from people. I've always suspected he knew well in advance about the iPad; and he convinced investors to back him up to produce an equivalent product, partnering with a laptop company. The product got shipped, only just at 8-10 times the weight of the iPad though.

He'd have made a fantastic COO, or investor relationship manager IMHO if he had not chosen to do TechCrunch. I hope he's doing well at his cryptofund.

By @TruthWillHurt - 9 months
For a moment I thought it was about HN.. for some reason.
By @brigadier132 - 9 months
> White dude CEOs like Brian Armstrong and Jesse Powell came out hard against DEI efforts and even paid employees to leave, which led, incidentally, to morale at their companies so low it could be measured in millisieverts. But they were making money, baby, so it was all good.

> So, by all measures, Alexandr Wang’s MEI bullshit was just that, bullshit

Amazing, I don't think he gets it. His rant about white dudes while the person being critiqued is an Asian dude. You don't have to think hard about why Asian people might value merit in a system that previously penalized them for their race?

> Haje argued that Wang was a wang.

Comments like this really highlight the hypocrisy and lack of actual principle behind the stances of these people.