Pac-Man on a vape: electronic cigarettes target youth as gaming devices
Electronic cigarette manufacturers are creating fourth-generation devices that double as gaming consoles, raising concerns about youth appeal and potential nicotine addiction linked to gaming disorders. Supported by research from NIEHS, FDA, and the Center for Tobacco Products.
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Electronic cigarette (EC) manufacturers are developing fourth-generation ECs that double as gaming devices, featuring high-definition displays and built-in games like Pac-Man. These devices are concerning as they appeal to youth and could link nicotine addiction with gaming disorders. Some ECs also mimic smart devices with touchscreens, custom displays, and other features, making them attractive to young users. These multifunctional ECs are priced similarly to traditional ECs, increasing accessibility to youth both in vape shops and online. One product, Craftbox V-Play, gained popularity on social media with over 12 million views. The research on these devices was supported by NIEHS, FDA, and the Center for Tobacco Products, emphasizing the need to address the potential risks associated with these innovative ECs.
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4 commentsI thought that was a thing only us old people knew about.
reminds me of seeing unlicensed and unregulated online poker site "america's cardroom" using the Yoda (Lucasfilm) and Venom (Marvel) in their social media marketing ~ 2 years ago.
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