Apple announces new fees for apps in the EU that link to the web for purchases
Apple has revised its fee structure for EU apps linking to external purchases, introducing a two-tiered system with lower fees for developers, while exempting existing subscriptions from these changes.
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Apple has announced a new fee structure for apps in the European Union (EU) that link to external websites for purchases, following a ruling that deemed its previous anti-steering policies in violation of the Digital Markets Act. The updated rules eliminate many restrictions on how developers can link out, allowing for dynamic URLs and the option to open links within the app itself. Developers can now link to alternative payment methods without agreeing to alternative business terms, avoiding the Core Technology Fee. However, a new two-tiered fee structure has been introduced, consisting of an Initial Acquisition Fee and a Store Services Fee. The Initial Acquisition Fee is set at 5% for new users, while the Store Services Fee is 10% for those under alternative business terms, or 20% for those under standard terms. The fees apply to new purchases of digital goods and services, with existing subscriptions exempt. This new structure aims to lower fees for developers compared to previous rates, which could exceed 17%. Apple has made these terms available for review on its developer website, along with an updated fee calculator.
- Apple is changing its fee structure for EU apps linking to external purchases.
- Developers can now use dynamic URLs and open links within their apps.
- A two-tiered fee system includes an Initial Acquisition Fee and a Store Services Fee.
- The new fees are lower than previous rates, benefiting developers.
- Existing subscriptions are exempt from the new fee structure.
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5 commentsHope the EU fines hit them really hard. Obviously they are trying to squeeze out as much money as possible while they can and then just say oopsie and pay some of it back. So the fine must be higher than their entire profit from this otherwise everyone else will be trying the same.
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