August 28th, 2024

Threads deepens its ties to the open social web

Meta's Threads is enhancing integration with the fediverse, allowing users to view replies from other platforms and share posts via the Threads API, raising concerns about Meta's influence.

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Threads deepens its ties to the open social web

Meta's Threads is enhancing its integration with the fediverse, the decentralized social web that includes platforms like Mastodon and Pixelfed. As of August 28, Threads users can view replies from the fediverse on posts made by others, not just their own. Additionally, posts created through the Threads API, which third-party applications can access, will now be shared across the fediverse. This move aims to increase engagement and content visibility on Threads, especially for brands and high-profile accounts. Unlike Threads, Elon Musk's X has restricted API access, raising costs to boost revenue. Threads users can now see a new section for fediverse replies, although they currently cannot respond to these replies as the feature is still in beta. Concerns have been raised about Meta's influence over the fediverse, with some Mastodon servers preemptively blocking Threads to prevent interaction. The changes are part of Threads' strategy to leverage the ActivityPub protocol, which underpins the fediverse, while still evolving its user interface and features.

- Threads is integrating more closely with the fediverse, allowing users to see replies from other platforms.

- Posts made via the Threads API will now be shared across the fediverse.

- The new features aim to enhance content visibility and engagement for brands and users.

- Some Mastodon servers are blocking Threads to maintain their decentralized nature.

- Threads is the largest app to adopt the ActivityPub protocol, raising concerns about Meta's control over the fediverse.

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By @infotainment - 5 months
I had looked forward to Threads Fediverse integration, but ultimately it ended up completely useless.

It’s opt-in only, and because there’s no real incentive for a user to enable it, no one does.