August 29th, 2024

Meta's Threads enables Fediverse replies and likes

Adam Mosseri announced Threads' integration with the Fediverse, allowing interactions with Mastodon accounts. Tumblr plans to transition to WordPress for better Fediverse integration, enhancing user engagement and open social media's importance.

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Meta's Threads enables Fediverse replies and likes

Adam Mosseri, Head of Instagram, recently announced that Threads has integrated further into the Fediverse, allowing users to reply to and like Threads posts from Fediverse/Mastodon accounts. This move signifies Meta's commitment to an open systems approach, likely motivated by the need to preempt regulatory pressures. The announcement sparked curiosity among Threads users, many of whom were unfamiliar with the Fediverse concept. Additionally, Tumblr has revealed plans to transition to a WordPress-based platform, which will facilitate its integration into the Fediverse. This shift is expected to enable a significant influx of Tumblr blogs into the Fediverse, potentially revitalizing the platform. The developments highlight the growing importance of open social media and its potential to reshape user interactions across platforms.

- Threads now allows replies and likes from Fediverse accounts.

- Meta is adopting an open systems approach to preempt regulatory challenges.

- Tumblr is moving to WordPress, enhancing its Fediverse integration.

- The integration could lead to a resurgence of Tumblr's user engagement.

- The evolution of open social media is becoming increasingly significant.

Link Icon 19 comments
By @lolinder - 8 months
> Because I believe that Meta as a whole is moving to an open systems approach, not because Mark Zuckerberg is a nice guy, but because he is smart enough to go open before he is forced to by regulators, (or broken up).

I think it's both more than that and less than that. Unless I missed some news, Meta's newfound love for product openness has only really manifested in Llama and Threads—I haven't seen any evidence of shifts in their core products.

I think what's happened is that in both cases Meta knows that they don't really stand a chance of actually unseating the big players in that segment on their own, but that Meta can make a dent in their profit margins if they can dilute the value of owning that segment. Llama is squarely targeted at preventing anyone from owning AI. I think Threads is doing the same thing with microblogging. If Meta can't own a segment they're going to make darn sure that no one else can own it and use their profits from it to push Meta out of their core.

If it also makes the company look more palatable to regulators, that's a nice side effect, but I'm not sure it would work as the primary goal.

By @JohnMakin - 8 months
I think this is great. I've been using threads for 6 months, and while I was never a prolific twitter user - I thought it sucked even before the elon purchase, now, it's entirely unusable to me (and I've tried) - I do like its interface, a seemingly "light" (by meta standards) approach to moderation, and now a step in this direction I think is a really good thing.

As to the "why" I think it's fairly obvious. If they integrate with everything, they'll eventually become the defacto platform and/or steer users and engagement to their other platforms with less friction.

By @ChrisArchitect - 8 months
(tries to find keystroke for Fediverse symbol)

https://news.ycombinator.com/item?id=41327567

By @renewiltord - 8 months
> not because Mark Zuckerberg is a nice guy

Mark Z was clear on Dwarkesh's podcast that when he has things open he does so because he thinks it will benefit Meta and he explicitly says it's not altruistic and that if it stops being useful he'll stop making things open.

By @jmyeet - 8 months
I've been intrigued by Threads since it launched last year. Succeeding where there's a competitor as entrenched as Twitter is nigh on impossible. The network effect is massive.

But of course there are chinks in TWitter's armor, specifically the whole blue check debacle and that Twitter itself is rapidly becoming 4chan (or even 8chan) and advertisers are understandably fleeing.

Still, the chance of success isn't great. Launching it under the iG brand was probably a good idea, better than under Facebook at least.

Still, when it comes to open source and integration with third-parties I keep thinking of the quote "open source is for losers" (that might come from this [1]), meaning all but the dominant player embrace interoperability and open source in a desperate attempt to topple the dominant player.

I have no idea what usage looks like but I'm glad they haven't given up. I know Google would've canceled it by now (and probably replaced it with something that looks kinda similar, has a different name/branding but no compatibility with the old thing, if chat apps are anything to go by).

I still say federation is something tech people care about but offers nothing of tangible value to end users. There hasn't been a successful federated technology since email. For a reason.

[1]: https://siliconangle.com/2014/05/29/only-loser-vendors-are-t...

By @draxil - 8 months
OFC most of the fediverse has blocked threads already.
By @xyst - 8 months
What's the true goal here? Given the decentralized aspect of the fediverse, facebook won't be able to sell ad space here.

Is threads hoping to become "the" instance in the fediverse? Then they can impose their will across the rest of the fediverse.

threads: "oh, you have a single user instance and want to federate with us? Pay us $500 per user/year, and use our preferred server which allows us to sell ad space on your server"

By @kmfrk - 8 months
Tumblr's been talking about the move for ages, but does anyone knoe what progress is being made towards it?
By @idatum - 8 months
If I understand Threads adoption, it is quite large compared to Mastodon. Will Mastodon be able to handle the load if Threads -- a commercial entity -- is not blocked?

I'm holding off on making the cynical conclusion about Threads' motivations.

By @crowcroft - 8 months
Would love to know how many people on threads interact with the fediverse beyond threads.

I know it’s still early and features are being built out, but my guess is the number is close to 0.

By @theanonymousone - 8 months
Still not in Europe?
By @wazoox - 8 months
"Embrace, Extend, and Extinguish".
By @nunobrito - 8 months
Just wait until they discover NOSTR.