Meta's Threads enables Fediverse replies and likes
Adam Mosseri announced Threads' integration with the Fediverse, allowing interactions with Mastodon accounts. Tumblr plans to transition to WordPress for better Fediverse integration, enhancing user engagement and open social media's importance.
Read original articleAdam Mosseri, Head of Instagram, recently announced that Threads has integrated further into the Fediverse, allowing users to reply to and like Threads posts from Fediverse/Mastodon accounts. This move signifies Meta's commitment to an open systems approach, likely motivated by the need to preempt regulatory pressures. The announcement sparked curiosity among Threads users, many of whom were unfamiliar with the Fediverse concept. Additionally, Tumblr has revealed plans to transition to a WordPress-based platform, which will facilitate its integration into the Fediverse. This shift is expected to enable a significant influx of Tumblr blogs into the Fediverse, potentially revitalizing the platform. The developments highlight the growing importance of open social media and its potential to reshape user interactions across platforms.
- Threads now allows replies and likes from Fediverse accounts.
- Meta is adopting an open systems approach to preempt regulatory challenges.
- Tumblr is moving to WordPress, enhancing its Fediverse integration.
- The integration could lead to a resurgence of Tumblr's user engagement.
- The evolution of open social media is becoming increasingly significant.
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I think it's both more than that and less than that. Unless I missed some news, Meta's newfound love for product openness has only really manifested in Llama and Threads—I haven't seen any evidence of shifts in their core products.
I think what's happened is that in both cases Meta knows that they don't really stand a chance of actually unseating the big players in that segment on their own, but that Meta can make a dent in their profit margins if they can dilute the value of owning that segment. Llama is squarely targeted at preventing anyone from owning AI. I think Threads is doing the same thing with microblogging. If Meta can't own a segment they're going to make darn sure that no one else can own it and use their profits from it to push Meta out of their core.
If it also makes the company look more palatable to regulators, that's a nice side effect, but I'm not sure it would work as the primary goal.
As to the "why" I think it's fairly obvious. If they integrate with everything, they'll eventually become the defacto platform and/or steer users and engagement to their other platforms with less friction.
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Mark Z was clear on Dwarkesh's podcast that when he has things open he does so because he thinks it will benefit Meta and he explicitly says it's not altruistic and that if it stops being useful he'll stop making things open.
But of course there are chinks in TWitter's armor, specifically the whole blue check debacle and that Twitter itself is rapidly becoming 4chan (or even 8chan) and advertisers are understandably fleeing.
Still, the chance of success isn't great. Launching it under the iG brand was probably a good idea, better than under Facebook at least.
Still, when it comes to open source and integration with third-parties I keep thinking of the quote "open source is for losers" (that might come from this [1]), meaning all but the dominant player embrace interoperability and open source in a desperate attempt to topple the dominant player.
I have no idea what usage looks like but I'm glad they haven't given up. I know Google would've canceled it by now (and probably replaced it with something that looks kinda similar, has a different name/branding but no compatibility with the old thing, if chat apps are anything to go by).
I still say federation is something tech people care about but offers nothing of tangible value to end users. There hasn't been a successful federated technology since email. For a reason.
[1]: https://siliconangle.com/2014/05/29/only-loser-vendors-are-t...
Is threads hoping to become "the" instance in the fediverse? Then they can impose their will across the rest of the fediverse.
threads: "oh, you have a single user instance and want to federate with us? Pay us $500 per user/year, and use our preferred server which allows us to sell ad space on your server"
I'm holding off on making the cynical conclusion about Threads' motivations.
I know it’s still early and features are being built out, but my guess is the number is close to 0.
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Meta's Threads is struggling to win over content creators
Meta's text-centric social network, Threads, struggles to engage creators despite cash incentives. Users question its purpose and relevance in the competitive social media market, casting doubt on its long-term viability.
The Threads Creator Paradox
Threads, a microblogging platform by Meta, evolves with a desktop UI, focusing on community building. Native creators drive growth, but Meta's emphasis on Instagram influencers raises concerns. To thrive, Threads should invest in original creators and community building for a positive culture and network expansion.
Threads deepens its ties to the open social web
Meta's Threads is enhancing integration with the fediverse, allowing users to view replies from other platforms and share posts via the Threads API, raising concerns about Meta's influence.
Threads deepens its ties to the open social web, a.k.a. the 'Fediverse'
Meta's Threads is enhancing integration with the fediverse, allowing users to view replies from other platforms and share posts via the Threads API, while concerns about Meta's influence persist.