Procreate defies AI trend, pledges "no generative AI" in its illustration app
Procreate will not integrate generative AI into its app, prioritizing human creativity and addressing ethical concerns from artists, while aiming to differentiate itself from competitors like Adobe.
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Procreate has announced that it will not integrate generative AI into its iPad illustration app, a decision influenced by backlash from the art community regarding the ethical implications of AI in creative fields. CEO James Cuda expressed strong opposition to generative AI, stating that it detracts from the human element in art and is built on unethical practices. He emphasized that Procreate's products are designed to support human creativity, rejecting the notion of AI-generated content. This stance aligns with concerns from many digital artists who fear that AI threatens their livelihoods and the authenticity of their work. While some artists support Procreate's decision, others advocate for the use of AI as a tool to enhance creativity. The announcement has received a positive response from many in the art community, although it risks polarizing users who may prefer AI tools. Procreate aims to differentiate itself in a market dominated by Adobe, which has begun incorporating generative AI features into its products. The company remains committed to its anti-AI position, viewing it as a path that prioritizes the artistic community's values.
- Procreate will not include generative AI in its illustration app.
- CEO James Cuda criticized generative AI for undermining human creativity.
- The decision reflects concerns from artists about the ethical implications of AI.
- Procreate's stance has garnered positive feedback from many artists.
- The company aims to differentiate itself from competitors like Adobe, which is integrating AI features.
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6 commentsWhat I imagine Procreate really want to express is their dedication to art and artists, which are certainly threatened by aspects of the current generative AI wave. I think they could have done this without promising no generative AI features. Promising to focus on artists, to not use creations for training, not partnering with companies who aren't respecting artists rights, all would have gone some way towards this.
If you follow Twitter drama or r/ArtistHate and r/AIWars, you'll see that a number of non-artists are stirring up anti-AI drama and gatekeeping a community they don't even belong to (yet). It's wild to see. They've been caught using AI to create art, then using AI to rip off that art with sock puppets, then posting complaints about it.
On the flip side, I've met a lot of VFX artists that are using Comfy on the regular now as a part of their process. They love it.
A lot of this "no-AI" marketing is catering to this "anti" movement. I suspect they wouldn't want software with "no algorithms", though. And as more artists come to use AI in their work, I believe that's where the argument will shift: that generative AI is just another tool in the artist's tool box.
Lots of discussion 2 weeks ago:
EDIT: What's with the downvotes? Other "pro-genAI" comments are getting downvoted too. How is it that a community of builders and hackers are so against this?
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