US gambling sector's 'relentless' social posts breached own rules, study claims

A study by academics at the University of Bristol has found that major US gambling companies, including BetMGM, DraftKings, ESPN Bet, and FanDuel, are frequently violating their own marketing regulations on social media. Over a week-long analysis, the researchers identified that 75% of the companies' non-sponsored posts—totaling over 1,000—failed to include necessary problem gambling support messages or helpline information, which is mandated by the American Gaming Association (AGA). The AGA, however, contested the findings, arguing that the posts should not be classified as advertisements unless they directly link to gambling services. The study highlights the rapid growth of the gambling sector in the US, with sports betting now legal in 38 states, and raises concerns about the potential normalization of gambling among vulnerable populations due to the relentless marketing strategies employed by these companies. The researchers called for federal legislation to ensure consistent regulation of gambling advertisements, while the AGA maintained that existing state regulations are sufficient. The findings underscore the ongoing debate about responsible gambling practices and the effectiveness of self-regulation within the industry.

- Major US gambling companies are breaching their own marketing regulations on social media.

- A study found that 75% of non-sponsored posts lacked necessary problem gambling support messages.

- The American Gaming Association disputes the study's findings, claiming posts are not advertisements unless linked to gambling services.

- The rapid expansion of legal sports betting raises concerns about its normalization among vulnerable groups.

- Calls for federal legislation to regulate gambling ads more consistently have emerged from the study.