September 5th, 2024

The Magazine for Mercenaries Enters Polite Society

Susan Katz Keating is modernizing Soldier of Fortune, focusing on its controversial history and predominantly male, right-leaning audience, while downplaying concerns about civil unrest and political violence.

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The Magazine for Mercenaries Enters Polite Society

Susan Katz Keating, the editor and publisher of Soldier of Fortune, is revitalizing the magazine, which has a history of controversial war reporting and gun-for-hire ads. Keating, who began contributing to the magazine in the 1980s, purchased it from its founder two years ago. She aims to modernize the publication, which has shifted to an online platform and experienced a decline in circulation since the Cold War. Keating's interest in mercenaries was sparked by her childhood experiences in Ireland during a time of political violence. Currently, the magazine's readership is predominantly male and leans politically right. Keating writes a significant portion of the articles herself, including a recent piece linking a cocaine packet found in the White House to someone in the Biden family orbit. During a discussion about potential political violence surrounding the upcoming Presidential election, Keating expressed concerns about unrest but downplayed the likelihood of a civil war, suggesting that recent violent incidents, including an assassination attempt on Donald Trump, are not indicative of a larger political crisis.

- Susan Katz Keating is the new editor and publisher of Soldier of Fortune.

- The magazine is undergoing modernization after a decline in circulation.

- Keating's interest in mercenaries began in her childhood during political violence in Ireland.

- The magazine's audience is primarily male and politically right-leaning.

- Keating believes recent violence does not indicate a looming civil war.

Link Icon 11 comments
By @keiferski - 8 months
Article doesn’t have much content, instead here are links to the actual old magazines:

https://archive.org/details/soldieroffortunemagazine

It’s particularly annoying that the article focused on American elections, which basically had nothing to do with SOF magazine. Especially when PMCs have become so widespread in the last few decades, and the modern mercenary’s role in recent conflicts. But I guess the “new” magazine isn’t really intended to cover that industry.

By @Animats - 8 months
It's a web site for wannabees. There are real sites for this industry.[1] Solder of Fortune is not one of them.

[1] https://silentprofessionals.org/job_category/military-contra...

By @euroderf - 8 months
I confess to having bought a few copies. The politics of change interest me, and SoF had tradecraft and after-action reports. But at some point SoF shifted more into weapon fetishism - no longer interesting.
By @bloqs - 8 months
In the UK this magazine was seen as for losers. It's essentially the precursor to mallninja culture. It's proxy LARPing
By @mitchbob - 8 months
By @AndyMcConachie - 8 months
We can laugh at the people cosplaying as mercenaries, but Soldier of Fortune pushed a dangerous ideology. There were lots of disaffected American soliders with nothing to do after the Vietnam War ended who went to go fight in Africa for white supremacist states. Soldier of Fortune was at the heart of that.

https://jacobin.com/2018/06/american-soldiers-rhodesia-angol...

By @ok_dad - 8 months
Sounds like an advertisement for a magazine that’s been removed polite society in the past few decades to me.
By @peterweyand38 - 8 months
Are there still magazines like this? I'm surprised it would be possible to legally publish this.
By @InDubioProRubio - 8 months
These kind of topics always differentiate into two sub-discussions. One about the idealized, democratic, cultured world order on top and how such things shouldn't even exist.

The other about the very real-politics that make it necessary and the other ugly old world things luking out there (land-empires, genocidal cultures etc.) that very much make the existence of special circumstances necessary. Ever since iraq- the idealists have lost ground, as usas influence in the world unravels.

The funny thing is the inter-depedence. As in- when there side looses, the loosing side gets clingy to the other side.

After Oslo has fallen apart, all thats left is some old-men talking really loud to convince themselves and everyone that the world they made is real and permanent, hysterically clinging to falcons and mercenaries.

By @superultra - 8 months
I had a high school friend whose dad subscribed or collected issues. As a childhood fan of Rambo and Metal Gear Solid, I have to admit there was a certain allure to the idea of a trade rag for mercenaries. I imagined there might actually be a mostly amoral gun for hire whose only peorgative is to get enough cash to pay for his disenfranchised daughters college fund as a way to find his way back into her good graces after a divorce. The guy can rebuild a sniper rifle from scratch but forgot his wife’s birthday. Etc. The movie writes itself.

However the Persian Gulf war and Blackwater demonstrated that the reality of soldiers of fortune is likely more mercantile and corporate than it is mercenary and curmudgeon.

And more recently the reality of so-called soldiers of fortune are Jan 6 Doughnut Militia LARPers.

At least the 80a fictionalized version of the solider of fortune ideal was some kind of curmudgeoningly politic-neutral stasis, with short term cash as the only North Star, which made survivalism a more interesting and inviting idea. Nowaways engagement with the idea of survivalism is a quick red pill deep end dive into the rabbit hole of alt right wacko conspiracy theories.

I don’t have a point except to say that the allure of the illusion of the solider of fortune magazine is way more interesting than the reality. Maybe that was always true, but it seems like getting back to that ideal, such as it was, is a hard turn from politics - and yet everything seems infused with politics these days.

By @rsynnott - 8 months
> By 1976, Soldier of Fortune was selling 120,000 copies per month, making it into one of the most popular American magazines of the 1970s. Soldier of Fortune was ostensibly intended for mercenaries and "professional adventurers", but Brown admitted that the majority of the readers of Soldier of Fortune were the "Walter Mitty market", referring to weak, insecure men who merely fantasized about being macho mercenaries.

(From the Wikipedia article.)

Yeah, this seems like about what one would expect.