Meta envisages social media filled with AI-generated users
Meta Platforms is integrating AI-generated users into its social media to boost engagement. The AI character tool has gained interest, while concerns about misinformation and content quality persist.
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Meta Platforms is planning to integrate AI-generated users into its social media platforms to enhance engagement among its 3 billion users. The company is rolling out various AI tools, including one that allows users to create AI characters on Instagram and Facebook. These AI personas will have profiles and the ability to generate and share content, similar to human accounts. Meta aims to make its apps more entertaining and engaging, with a focus on social interaction with AI. The AI character tool, launched in the US in July, has already seen hundreds of thousands of characters created, although most remain private. Competitors like Snapchat and TikTok are also introducing generative AI features to attract users. However, experts caution that AI-generated content could lead to misinformation and low-quality material flooding platforms, potentially undermining the work of human creators. Meta has stated that AI-generated content must be clearly labeled to mitigate these risks. The company is also developing tools for creators to generate AI-assisted videos and conduct live interactions with AI avatars.
- Meta is introducing AI-generated users to enhance engagement on its platforms.
- The AI character tool has already seen significant user interest, though many characters remain private.
- Competitors like Snapchat and TikTok are also leveraging generative AI to attract users.
- Concerns exist regarding misinformation and the quality of AI-generated content.
- Meta requires clear labeling of AI-generated content to address potential risks.
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