Introducing Ads in Threads
Meta is testing ads on Threads with select advertisers, allowing easy integration of existing campaigns. The platform has over 300 million users, emphasizing brand safety and user control over ad experiences.
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Meta has announced the introduction of ads in its social media platform, Threads, starting with a limited test involving a small number of advertisers. This initiative aims to help users discover brands they love while allowing businesses to extend their existing ad campaigns to Threads easily. Advertisers can integrate their image ads into the Threads feed without needing additional creative resources. The Threads community has grown to over 300 million monthly active users, with a significant portion following at least one business. Meta emphasizes brand safety and suitability, implementing controls to ensure ads appear alongside appropriate content. Users will also have options to manage their ad experiences, such as skipping or reporting ads they dislike. The testing phase will focus on monitoring user engagement and feedback to refine the ad experience before a broader rollout. Additionally, Meta is committed to maintaining brand safety through policies and tools that govern ad adjacency, ensuring that ads do not appear next to inappropriate content.
- Meta is testing ads in Threads with a small group of advertisers.
- Advertisers can easily extend existing campaigns to Threads without extra resources.
- Threads has over 300 million monthly active users, with many following businesses.
- Users will have controls to manage their ad experiences on Threads.
- Meta is focused on brand safety and suitability for ads displayed on the platform.
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9 commentsthe only way i interact with any facebook property is still with instagram and only through my safari browser running a plethora of adblocks that sometime give me connection issues -- probably 30% of the time i can't log in -- which is fine and forces me into a break.
i downloaded the app once because i had to reverify myself for reasons above, and it felt like i saw 5 ads, or suggested posts for people that i don't follow for every single picture from someone that i actually care about. most of the crap was videos, and i guess i'm old school and still only use/care for instagram as a photo utility.
when the browser trick with adblocker stops working i'll probably leave instagram for ever, i'm already half out the door.
i honestly don't understand how people tolerate such terrible experience and how they can have XXX million active users, don't people have some esthetic integrity?
https://blog.joinmastodon.org/2023/07/what-to-know-about-thr...
I suppose the ads are mostly displayed through the Threads app and web server? Otherwise I don't see the Fediverse taking it kindly with being polluted with ads from Meta.
Maybe with federation it’s easier to move about but laziness seems to win every time sadly.
Now that Meta is going to place ads in Threads (unsurprisingly) which is an unfavourable change, lets see where the users who don't like this migrate to other platforms or just don't care enough to leave.
Always as expected.
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Meta Moves to More Directly Connect to ActivityPub, but Is It Open?
Meta is integrating Threads into the ActivityPub standard, aiming for decentralization in social media. Concerns arise over control and openness, with worries about Meta's true intentions despite efforts to minimize risks.
Meta's Threads is struggling to win over content creators
Meta's text-centric social network, Threads, struggles to engage creators despite cash incentives. Users question its purpose and relevance in the competitive social media market, casting doubt on its long-term viability.
The Threads Creator Paradox
Threads, a microblogging platform by Meta, evolves with a desktop UI, focusing on community building. Native creators drive growth, but Meta's emphasis on Instagram influencers raises concerns. To thrive, Threads should invest in original creators and community building for a positive culture and network expansion.
Threads deepens its ties to the open social web
Meta's Threads is enhancing integration with the fediverse, allowing users to view replies from other platforms and share posts via the Threads API, raising concerns about Meta's influence.
Threads deepens its ties to the open social web, a.k.a. the 'Fediverse'
Meta's Threads is enhancing integration with the fediverse, allowing users to view replies from other platforms and share posts via the Threads API, while concerns about Meta's influence persist.