Instagram tests Reels pause feature as TikTok remains in limbo

Meta is currently testing a new pause feature for Instagram Reels, allowing users to start and stop videos with a single tap. This feature is being trialed with a limited group of users and is seen as a strategic move to leverage TikTok's uncertain status in the U.S., where the app may face a potential ban. Previously, pausing a video on Instagram required users to tap and hold the screen, which was less convenient than TikTok's one-tap functionality. The introduction of the pause feature comes amid TikTok's recent downtime in the U.S. and Meta's efforts to enhance its video offerings, including the upcoming launch of a video editing app called Edits, which will compete with ByteDance's CapCut. Meta is also incentivizing creators to promote Instagram across various platforms. Following a positive earnings report, Meta's shares saw a slight increase, and CEO Mark Zuckerberg expressed confidence in the growth of Reels regardless of TikTok's future.

- Meta is testing a new pause feature for Instagram Reels.

- The feature aims to improve user experience compared to TikTok's functionality.

- TikTok faces potential bans in the U.S., creating an opportunity for Meta.

- Meta is launching a new video editing app called Edits to compete with CapCut.

- The company is actively promoting Instagram through creator incentives.