TikTokers offered $5k to join Facebook and Instagram
Meta has launched a program offering up to $5,000 to attract TikTok creators to Facebook and Instagram, requiring original content and responding to TikTok's uncertain future in the U.S.
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Meta has launched a new initiative to attract TikTok creators to its platforms, Facebook and Instagram, by offering up to $5,000 to popular users in the United States. This "Breakthrough bonus programme" is aimed at creators who are new to either platform and will reward them based on their social media presence. Participants must post a minimum of 20 reels on Facebook and 10 on Instagram within a 30-day period, and these must be original content. The program appears to be a strategic move by Meta to capitalize on the uncertainty surrounding TikTok, which has 170 million users in the U.S., many of whom rely on the app for income. In addition to the cash incentive, Meta is also providing other benefits, such as a free subscription to its verification system. This initiative follows other recent efforts by Meta to compete with TikTok, including the launch of a video editing app similar to TikTok's CapCut and changes to Instagram's layout to resemble TikTok's format. The response from creators has been mixed, with some expressing frustration over the changes to Instagram's profile appearance.
- Meta is offering up to $5,000 to attract TikTok creators to Facebook and Instagram.
- Participants must be new to either platform and create original content to qualify for the bonus.
- The initiative is seen as a response to the uncertainty surrounding TikTok's future in the U.S.
- Meta has made other changes to its platforms to compete with TikTok, including a new video editing app.
- Creator feedback on the changes has been mixed, with some expressing dissatisfaction.
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4 commentsLittle did they know they were signing a death sentence, contributing to a change in user behavior: "we can consume news on Social Media and not bother to read the actual news piece on the website AND we can be outraged on the comment section!". When Meta pulled the rug capping organic reach, there was a big outrage, but was too late and the damage was done.
So be very careful with these deals, Facebook is known for rug pulls while TikTok seems to give a chance for a lot of content to go broad in organic reach.
So Meta backstabbed TikTok. Good to know. The hillarious part is the one with the surveillance of the Chinese government.
So folks, just go to Meta, where no Chinese government spies on you. /s
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