March 31st, 2025

Bluesky isn't just another Twitter/X competitor. It fixes social media

Bluesky, launched in 2023, has attracted 33.8 million users as an alternative to Twitter/X, promoting user ownership of social connections through an open-source protocol and customizable experiences.

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Bluesky isn't just another Twitter/X competitor. It fixes social media

Bluesky, a social media platform launched in 2023, has gained traction as a viable alternative to Twitter/X, particularly after many users migrated from the latter due to dissatisfaction with its management under Elon Musk. Bluesky's user base has rapidly expanded, reaching approximately 33.8 million users, benefiting from a network effect as notable figures and organizations join the platform. Unlike traditional social networks, Bluesky operates on an open-source protocol called AT Protocol, allowing users to maintain ownership of their social graphs and interactions, which can be transferred to other applications. This portability is a significant departure from the practices of major platforms like Meta, which often lock users into their ecosystems. Bluesky's design encourages developers to create compatible applications, fostering a diverse ecosystem of tools and services. The platform aims to empower users with customizable experiences, enabling them to control their interactions and content visibility. While Bluesky has raised $23 million in funding and plans to introduce a subscription model, its long-term business strategy remains uncertain. However, the emergence of Bluesky has sparked a broader movement towards an open social web, challenging the dominance of established networks and promoting innovation in social media.

- Bluesky has rapidly grown to 33.8 million users, attracting many from Twitter/X.

- It operates on an open-source protocol, allowing users to own and transfer their social connections.

- The platform encourages developers to create compatible applications, enhancing user experience.

- Bluesky aims to provide customizable social interactions, contrasting with traditional locked-in models.

- Its emergence signifies a shift towards an open social web, promoting innovation and user control.

Link Icon 7 comments
By @mnky9800n - about 1 month
I think the issues with social Media stem from getting information fast and being able to react to it fast. This, above all else, makes them bad for my brain. It inhibits my time to sit and consider things. Because it’s always there with more information for me to consume. I’m not sure I get anything out of a deluge of random information.
By @jauntywundrkind - about 1 month
It doesn't "fix" social media. It enables us all to shape and improve and direct our social media ongoingly. It prevents us from being bound to one path, one decision maker.

It gives us the power to improve & debug & unbreak. But it's up to us to take that power, to use the possibility Bluesky allows.

Jay has post talking about branching paths, how looking backwards we can see all the paths not taken, see how we've come down to the path we are on. But how the future branches outwards. Bluesky is the only network that has such branching open possibility. (I respect ActivityPub and others, but generally you need multiple accounts for different uses; each fed server tends to be of fixed predetermined purposes). https://bsky.app/profile/jay.bsky.team/post/3llnps6xnes2s

By @1970-01-01 - about 1 month
Bluesky has fixed one of many issues of social media. Issues that still need a solution/fix:

How it will be curated and moderated in the future. Is AI going to be doing all the work, or will mods with bias be hired? What about pushing back on authoritarian governments and censorship? Musk buying Twitter proved 'Springtime for Hitler' is a real threat scenario; As value grows, so will offers that it can't refuse.

By @4ndrewl - about 1 month
Until someone buys it.
By @southernplaces7 - about 1 month
For now..
By @wolvesechoes - about 1 month
Social media are the problem, so Bluesky doesn't fix anything, but perpetuates the main issue.