July 5th, 2024

Apple first rejected, then quickly approved, Epic's app store in Europe

Epic Games challenges Apple's rejection of its European game store launch, involving the European Commission. The dispute, part of a broader regulatory feud, centers on Apple's 30% in-app purchase cut. EU regulators investigate Apple, Google, and Meta for DMA non-compliance.

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Apple first rejected, then quickly approved, Epic's app store in Europe

Epic Games has raised concerns over Apple's rejection of its game store launch in Europe, prompting Epic to involve the European Commission. Apple initially rejected Epic's notarization submission twice, citing similarities in button designs with its own App Store. Epic argues that Apple's actions are arbitrary and obstructive, violating the Digital Markets Act. Despite this, Epic remains prepared to launch its store and Fortnite on iOS in the EU. The dispute is part of a larger regulatory feud between Apple and Epic, stemming from Apple's 30% cut in in-app purchases. The ongoing legal battle has attracted significant attention, with Epic's case potentially setting a precedent for how major companies comply with regulatory changes like the DMA. EU regulators have already opened investigations into Apple, Google, and Meta for non-compliance with DMA policies, with Apple expected to be the first facing charges. The situation highlights the complexities of competition and regulation in the digital marketplace.

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By @stirlo - 5 months
Is it really within Apple’s purview to police the styling of an app distributed on an alternative digital marketplace?

Surely protecting developers from these kind of arbitrary restrictions by Apple reviewers is the one of the reasons the EU created the DMA regulations in the first place….

By @nerdjon - 5 months
So is Fortnite going to come back to the iOS App Store or are we still continuing with this being all about "user choice" when in fact it is all about developers making the choice for users?

Assuming that is the case (and I highly doubt Epic spent all that time fighting Apple just to go back to the App Store), its been a month (2 months?) and we now have 2 (that I know of) examples of apps that are available on third party app stores but not on the official store (Ironically one of those apps is however available in the US App Store, but not the EU).