Growth stalls at Elon Musk's X
Elon Musk's social media platform, X, faces user growth challenges amid leadership controversies and competition from Meta's Threads. Despite claims of user increases, engagement fluctuates, impacting advertiser support.
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Elon Musk's social media platform, X, has experienced a slowdown in user growth, with 251 million global daily active users in the second quarter of this year, marking a modest 1.6% increase from the previous year. Musk's leadership has been divisive, leading to a loss of advertisers due to his free speech stance and removal of content moderators. The platform faces competition from Meta's Threads, which has 175 million monthly active users compared to X's claimed 600 million. Despite an initial surge in interest, Threads usage declined rapidly after its launch. X has been expanding into the EU and attracting celebrities like Taylor Swift to boost its user base. Meta has committed to moderation on Threads to avoid integrity risks. While X is used as a news source by 17% of UK adults, engagement on the platform has declined during national election campaigns. X denies sliding engagement, stating significant user increases in the US and UK.
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1 commentsIt is so annoying to see a somewhat interesting post, and wanting to see what people are saying about it for that to just be people trying to farm engagement on a popular post. It's actually become difficult to see any kind of interesting discussion on any popular post.
This change was a huge mistake. I get it he wants people to have a real incentive to buy blue checks, but the social cost associated with it is way too high.
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