July 19th, 2024

TradingView's Emotional Subscription Cancellation

TradingView's subscription cancellation criticized for dark patterns like urgency, misleading buttons, and guilt-inducing visuals. Psychological triggers used to influence decisions and create guilt. Users advised to recognize and avoid manipulative design tactics.

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TradingView's Emotional Subscription Cancellation

TradingView's subscription cancellation process has been criticized for employing dark patterns to manipulate users' emotions. The platform uses tactics such as creating a sense of urgency, misleading button styles, emotional animations, and guilt-inducing visuals to discourage users from canceling their subscriptions. By leveraging psychological triggers like urgency and emotional manipulation, TradingView aims to influence users' decisions and make them feel guilty for canceling. Recognizing these manipulative design choices can help users make more informed decisions when interacting with the platform. This case sheds light on the use of dark patterns in user interfaces and emphasizes the importance of being aware of such tactics to avoid being swayed by emotional manipulation.

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Link Icon 5 comments
By @xbmcuser - 4 months
I had also submitted a complain about the dark pattern that tradingview uses so that people get subscribed to $600+ annual subscription without being notified.

https://news.ycombinator.com/item?id=38347832

Does anyone subscribe to tradingview have you seen the dark pattern when you want to disable auto annual renewal. Need to confirm at least 7-8 times and most of the dialogs make it sound like you are canceling the subscription not the auto renewal. Like wtf I am not allowing you to charge me $600+ and renew subscription unknowingly

By @bluelightning2k - 4 months
I know I'm taking the wrong takeaway from this, but that jenga metaphor animation is kind of genius.
By @docdeek - 4 months
Is urgency really a dark pattern? To me it seems like basic sales and is present on everything from TV infomercials (buy now, limited stocks, only for the next 15 minutes + operators standing by) to brick and mortar sales that only last until the end of the week. Granted, it's a different version of urgency and the other stuff looks shady, but urgency isn't something I'd automatically put in the 'dark pattern' box.
By @frou_dh - 4 months
Personally this kind of thing is like water off a duck's back to me, as long as there is indeed a button to click. The real 10x worse thing is if there is no button and you have to email or call to cancel.