Braid, Anniversary Edition 'Sold Like Dogs**T,' Developer Jonathan Blow Says

Jonathan Blow, the developer of the indie puzzle platformer Braid, has expressed disappointment over the sales performance of the recently released Braid: Anniversary Edition, stating it has sold "horribly." Despite the game's initial success in 2008, the remastered version, which features updated artwork, new puzzles, and commentary, has not met sales expectations since its launch in May 2024 across multiple platforms. Blow indicated that the poor sales have impacted his ability to employ staff full-time, stating, "we can't afford to pay anyone because the sales are bad." He described the game's sales as "utterly terrible" and noted that while releasing on various platforms made some difference, many of those platforms are now struggling. Blow also reflected on the challenges of promoting the game, suggesting that traditional marketing efforts like conventions and podcasts did not significantly boost its visibility. He speculated that there may have been little demand for a remaster of Braid, given that the original game remains playable and well-regarded. Blow's studio, Thekla, Inc., is reportedly working on several unannounced projects, including a VR game, but the future of the company appears uncertain due to the disappointing sales of Braid: Anniversary Edition.