Apple Revises DMA Compliance
Apple updated its compliance plan for the EU's Digital Markets Act, allowing developers to include external links in apps and introducing a dual fee structure to lower costs while addressing regulatory scrutiny.
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Apple has updated its compliance plan for the European Union's Digital Markets Act (DMA), which mandates greater freedom for iOS developers in distributing and promoting their content. This revision comes amid an ongoing investigation by the European Commission into Apple's compliance with DMA regulations, particularly concerning its fee structure. The new changes allow developers to include links in their apps that redirect users to external offers without needing to accept Apple's revised business terms, which are under scrutiny. Developers can now promote offers from various sources, not just their own websites, and are no longer restricted to using specific language templates. Apple has introduced a dual fee structure for link-outs: an "Initial Acquisition Fee" of 5% for new users and a "Store Services Fee" of 10% for ongoing services, with discounts available for small business program participants. These changes aim to lower costs for developers while maintaining compliance with EU regulations. However, some developers have criticized Apple's notification system regarding link-outs, labeling them as "scare screens" intended to deter users from leaving the App Store.
- Apple revises its compliance plan for the EU's Digital Markets Act.
- Developers can now include external links in their apps without accepting new business terms.
- A dual fee structure has been introduced, with lower rates for developers.
- Ongoing notifications about external transactions remain, but users can opt out.
- The changes are part of Apple's response to regulatory scrutiny and developer feedback.
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