Meta's Threads to Show Ads in US, Japan
Meta Platforms Inc. will introduce advertising on Threads in the US and Japan, marking a new revenue opportunity and increasing competition with X, as part of a strategic shift.
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Meta Platforms Inc. is set to introduce advertising on its social network Threads for the first time, marking a new revenue opportunity and intensifying competition with Elon Musk's X. The initial rollout will feature a limited number of brands and will be available exclusively in the United States and Japan. This initiative was announced by Instagram head Adam Mosseri, who described it as a "test." The move comes ahead of the company's fourth-quarter earnings results, indicating a strategic shift to monetize the platform further.
- Meta's Threads will display ads for the first time, starting in the US and Japan.
- The advertising initiative is described as a "test" with a limited number of brands.
- This development aims to create a new revenue stream for Meta.
- The introduction of ads increases competition with other social media platforms, particularly X.
- The announcement precedes Meta's fourth-quarter earnings results.
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4 commentsRelated
Meta's Threads is struggling to win over content creators
Meta's text-centric social network, Threads, struggles to engage creators despite cash incentives. Users question its purpose and relevance in the competitive social media market, casting doubt on its long-term viability.
The Threads Creator Paradox
Threads, a microblogging platform by Meta, evolves with a desktop UI, focusing on community building. Native creators drive growth, but Meta's emphasis on Instagram influencers raises concerns. To thrive, Threads should invest in original creators and community building for a positive culture and network expansion.
Threads deepens its ties to the open social web
Meta's Threads is enhancing integration with the fediverse, allowing users to view replies from other platforms and share posts via the Threads API, raising concerns about Meta's influence.
Threads deepens its ties to the open social web, a.k.a. the 'Fediverse'
Meta's Threads is enhancing integration with the fediverse, allowing users to view replies from other platforms and share posts via the Threads API, while concerns about Meta's influence persist.
Introducing Ads in Threads
Meta is testing ads on Threads with select advertisers, allowing easy integration of existing campaigns. The platform has over 300 million users, emphasizing brand safety and user control over ad experiences.