Apple Users Are Keeping Their Devices for Longer as Upgrades Slow
Apple users are extending device usage due to slower upgrade cycles. Factors include improved performance, economic impacts, durable devices, and changing user needs. Consumers prioritize longevity and functionality over frequent upgrades.
Read original articleApple users are holding onto their devices for longer periods as upgrade cycles slow down, according to data from Consumer Intelligence Research Partners (CIRP). The report shows that a significant percentage of iPhone and Mac owners are keeping their devices for over two years before upgrading, with a notable increase in the number of Mac users holding onto their devices for three years or more. This trend is attributed to factors such as the improved performance and energy efficiency of Apple Silicon chips, economic impacts of the COVID-19 pandemic, and the diminishing need for frequent upgrades due to improved device durability and changing user needs. Bloomberg's Mark Gurman also noted a rise in the percentage of users with older devices, pointing to factors like fewer significant new features in recent models and the continued suitability of current devices for everyday tasks. This shift in consumer behavior reflects a changing landscape where users prioritize device longevity and functionality over frequent upgrades.
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My old Macbook from 2016 is still being used by my wife and the only issue she has is hard drive space. The compute power is still spot on. My reason for upgrading to a M1 was just because I wanted to play with the ARM chipset.
I've never had any other brand of laptop or phone age so well (maybe because my last Android was from 2014). There's a cost premium for Apple but I think over time, their gear is more cost effective.
If you're a typical high income tech person who upgrades their desktop, laptop, phone, tablet, and watch on a regular cycle, that's a staggering amount of money to stay on the treadmill. I'm consciously choosing to keep my devices as long as possible. I've given up smartwatches, my desktop and tablet are 8 years old, and I plan to keep my phone for at least 5 years.
I bought a MacBook Pro M1 Max in 2021 and started using it as my primary machine driving external Studio Displays. It's the first computer I've ever owned that doesn't feel the least bit slow as I approach the three year mark. I've been asking myself when I think I'll upgrade and I truly don't know; probably not before some incredible new software feature isn't available on this hardware. I used to replace machines when the three year AppleCare coverage expired or soon after. I can't see that happening any longer.
To some degree, this isn't even about Apple Silicon (though that sure helps). Even my iMac Pro with Xeon processor was approaching a point where I'd have got to this milestone eventually. Apple Silicon accelerated the jump by a good margin. I have no doubt I'd be able to tell the difference if I got an M4 laptop whenever they arrive, but I'd struggle to justify it to myself. (I should mention, in fairness, that I've been on a hiatus from making music since partway through the pan and that undoubtedly makes a difference. But even then, I think the game has changed, at least for me.)
I'll keep upgrading my iPhones on a much more regular basis because there's still substantial improvements that I can notice and appreciate (improved displays, cameras, industrial design, etc). I don't think that's going to be the case with my Macs any longer. This will likely be the oldest computer I've ever had as primary when it gets replaced, and I think by a large margin. It's a strange place to be after decades of computing on the bleeding edge.
Not sure if I'm representative of most Apple buyers, probably not, but I think this is not just me. When technology is exciting and new features are something you want, you will go and buy and shift money around to make it happen if necessary. But if you are not excited, and dread what's coming next (even less privacy, now with AI you don't control), it's a different story.
Thing is: Did I really miss out on the mobile ecosystem in the last years? There are apps, most of them run fine or fine-ish. The biggest problem are lazy developers using non native toolkits. Games, obviously are another problem, but I’m more of a puzzle gamer. The biggest advance was photography but since I couldn’t integrate photography in my life in the last 15 years I don’t think I will now. Whenever I look at newer iPhones, I don’t really feel huge FOMO. What are the mobile use cases to always upgrade to the newest one?
(Maybe because I’m primary a Mac user and the iPhone is more of an appendix to that.)
Last year I couldn't. Their website just wouldn't let me, with an unspecified error. Other people with similar errors online found no way of fixing it, even after talking to customer service.
It's possible I could have resolved the issue with a phone call, but instead I just dealt with having the phone a little longer. Now I'll own it and have another test device.
Plus the current Pro Max equivalent costs almost a month worth of average salary here so no wonder people are upgrading less frequently.
I only upgrade my iPhone when there's a new touch ID model. I have no idea how large this segment is, but it's >1. If Apple kill off touch ID entirely, they'll lose me as a phone customer.
My primary desktop development machine is still a 10-core 2017 iMac Pro. At EOFY every year since 2021 I've checked for a 27" or larger iMac or iMac Pro with Apple silicon. No such product, no sale. The Studio is a nope; the physical ergonomics and convenience of a single-unit workstation matter too much.
I also have an iPad Pro 3rd gen. I thought it would lose support this year, but no! It's confirmed at least one more year.
I'd probably still be on an original SE, but the battery was poor and I broke the screen so it was easier to just upgrade then replace everything.
The only issue I'm seeing is the iOS updates. Some apps can't be downloaded on iOS 13 any more.
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